Irish hair care brand We Are Paradoxx has raised £3 million from investors including Tom Singh, founder of New Look, and Northern Ireland-based investors, Techstart Ventures and CoFund NI, according to The Irish Times.
The funding will reportedly be used to expand into the U.S. market and for new product development, including hair tools.
We Are Paradoxx raised £700,000 as part of the larger seed round.
According to The Irish Times, We Are Paradoxx reached 25% year-on-year growth during the pandemic. Its online sales increased 137%.