Neutrogena Launches New Brand Mission

Neutrogena is taking actions to overcome skin health barriers for all people, through four parts.
Neutrogena is taking actions to overcome skin health barriers for all people, through four parts.

Neutrogena's For People with Skin represents a long-term commitment to advance skin health for all. Through this program, Neutrogena is focused on improving skin health in America through advocacy, education, expertise and transparency.

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Advocacy

The brand will expand its partnership with the J+J JLABS Black Innovators in Skin Health Quickfire Challenge, to award one grant winner up to $50,000 to continue their work to advance science for products dedicated to skin of color.

Education

The brand will address this with the launch of Neutrogena Studios, a new long-form entertainment division providing easily accessible information on skin health.

Expertise

Neutrogena will also launch the self-exam beautifully guide, an interactive microsite that represents a range of skin tones and types, designed to make self-exams more inclusive and engaging for the purpose of early detection of skin cancers.

Transparency

Neutrogena plans on:

  • Committing to ingredient transparency

  • Increasing post-consumer recycled materials in its packaging

  • Eliminating unnecessary cartons and plastic windows by 2023

  • Reaching 100% recyclability for all plastic packaging by 2025

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