Monat has commenced its program, “Monat Sustainability: Building a Beautiful World," with a partnership with TerraCycle to create a recycling program for Monat's product containers to reduce the amount of plastic in the environment.
Through this recycling program, consumers can mail back empty Monat packaging to be cleaned and melted into hard plastic that can be re-molded to make new recycled products.
Monat has also launched two new sustainability oriented products: Sustainable Refill Pouches and Soothing Micellar Shampoo.
The Monat Sustainable Refill Pouch will hold Monat's Renew Shampoo, Volumizing Revive Shampoo and Monat Black Shampoo + Conditioner. The packaging is a flexible, environmentally friendly pouch that reduces greenhouse gas emissions, packaging waste volume and energy used in packaging production.
The Soothing Micellar Shampoo is a sustainable, fragrance-free shampoo that is packaged in a 100% post-consumer-recycled bottle.
Miguel Pena, director of environment and sustainability for Monat, said, “Partnering with a world leader in recycling like TerraCycle helps to fulfill our mission of maintaining a healthy planet by caring for our environmental impacts. It also helps us address one of the most important areas of concern to our stakeholders and our industry: plastic pollution. This is the first initiative to launch as part of the comprehensive sustainability program we’ve been very thoughtful to develop, which centers around three pillars as the foundation for our future, including a healthy planet, purposeful business and products, and joyful people and communities.”
Tom Szaky, founder and CEO of TerraCycle said, “Since our founding, TerraCycle has made it our mission to Eliminate the Idea of Waste and provide solutions for difficult-to-recycle items that are not traditionally recyclable curbside. By encouraging consumers to rethink what is waste, this program helps build awareness that solutions do exist for items that may seem unrecyclable.”