The Prince Estate and Urban Decay have announced their collaboration on an exclusive limited-edition cosmetics capsule inspired by Prince, available in May 2021.
Prince's signature color of purple is highlighted alongside gold and black in the collection.
Wende Zomnir, Urban Decay brand co-founder, said: "We couldn't possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish what he represents. It's easy to say why this collection makes sense on the surface–his makeup looks and our shared love of purple–but we did our best to reflect his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty."
Photographer/director Randee St. Nicholas, said: "It's incredibly important to carry on Prince's legacy in a way that truly gets it right. He challenged you to rise to his level of work ethic and intensity–not in a way that was threatening or fearful, you just didn't want to disappoint him. He made you want to be your best, perform at the highest caliber and step outside of your comfort zone. When shooting, it was important to embody this boldness and freedom."