Silas Capital Invests in ILIA Beauty


ILIA Beauty has announced a partnership with New York-based emerging growth and equity firm Silas Capital.

ILIA offers more than 100 products created with organic ingredients and non-toxic synthetics, currently sold in 30 countries at retailers including Sephora, Space NK and Blue Mercury. The capital infusion and partnership will see the company broadening its marketing and brand awareness across digital and retail.

“Having worked with Sasha [Plavsic, ILIA founder]  and team for the past few years, we are extremely proud of the business we’ve built to date,” said ILIA CEO Lynda Berkowitz. “I’m excited to partner with Carter, Frank and Brian to continue to build upon the brand’s strong momentum and leverage their unique combination of e-commerce and beauty experience to take advantage of our various growth opportunities ahead.”

Brian Thorne, partner of Silas, added: “ILIA is leading the movement towards high performing makeup that is clean and sustainable. Having previously evaluated and invested behind several prestige beauty brands, we found ILIA to be particularly compelling, given its dynamic founder, product efficacy and strong relationship with Sephora. Additionally, we’re thrilled to have Lynda, an experienced beauty executive, leading the day-to-day operations of the business.”

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