MSLK Celebrates 20 Years of Beauty and Wellness Branding


MSLK is celebrating its 20th anniversary of specializing in prestige beauty and wellness. The branding agency focuses on positioning brands, launching line extensions and creating new product categories.

Related: How to Optimize Your Beauty Brand for Every Channel

MSLK’s Proud Moments

  • Named an official honoree by The Webby Awards for web design
  • Won two Making the Case Awards for the demonstration of design-importance and -value to clients and society
  • Won a (Re)Brand Award for Sustainable Design from the AIGA, which is the oldest and largest association for design
  • Received two awards for Typographic Excellence by the Type Directors Club, with one of the works being toured throughout the United States, Canada, Europe and Asia in an international exhibition
  • Won six American Graphic Design Awards
  • Received an Award of Excellence from Communication Arts Magazine
  • Won a Regional Design Annual award in print magazine
  • Named the Best Full-Service Brand Identity Company in New York City by Corporate Vision Magazine

“I didn’t want to just build another design agency, but to create a team of cross-functional experts who take a holistic approach to building beauty brands,” said Sheri L. Koetting, MSLK’s founder, brand strategist and creative director. “Our measured approach transforms the creative process from a subjective to an objective one, enabling us to design with both style and substance.”

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