According to some analyses, beauty care for kids is an underleveraged opportunity for brands. Now comes word that Jakks Pacific has purchased the children's skin care brand C’est Moi, boosting Jakks' place in children's consumer products.
Manufactured in France and elsewhere in the European Union, C'est Moi's products are allergen-free and comprise natural ingredients. The range includes facial cleansers, moisturizer, sunscreen and more. The performance makeup line consists of an eye shadow palette, liners, powders, lip glosses, mascaras, nail polishes and more.
"Younger and younger kids today are struggling with skin care issues, and now more than ever parents are seeking products that will help their kids establish good skincare habits for healthy skin for decades to come."
The brand currently has distribution in Singapore, Dubai, Australia and Malaysia.
“Everyone at C’est Moi is thrilled to be joining the Jakks family and to take the C’est Moi brand of skin care and performance makeup to a broader global stage,” said Jessica Tang, founder and creator of C’est Moi. “Jakks recognizes the importance of balancing children’s artistic dreams with the need to provide products that are appropriate to their age."
She added, "Younger and younger kids today are struggling with skin care issues, and now more than ever parents are seeking products that will help their kids establish good skincare habits for healthy skin for decades to come."
“Jakks has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers," said said Stephen Berman, chairman and CEO of Jakks. "Our acquisition of the C’est Moi skin care and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories."
Berman continued, "Growth through acquisition is part of Jakks’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category including stationery, pet supplies, kids furniture, costumes and more."