
Video tech firm Zefr has issued its top 10 influencer list for 2016 that "highlights the digital native influencers who saw the most cross-platform engagement in 2016." The data also revealed which influencers had the highest rate of engagement per reach.
Key takeaways:
- Top influencers are geographically diverse.
- Most specialize beyond just beauty.
- Variance in engagement per reach is significant and not dependent upon total engagement.
So, let's meet them:
1. Zoella
- Base: United Kingdom
- Age: 26
- Focus: makeup
- Engagement: 252 million
- Cross-platform reach: 30 million
- Engagements per reach: 8.4
- Notes: Zoella, who leads all others on this list in overall engagement, has her own line of beauty products.
This is my favourite shot from the @blogosphere_magazine shoot! Thanks @alex_cameron you babe ����
A photo posted by Zoella (@zoella) on Dec 8, 2016 at 7:02am PST
2. Niki and Gabi
- Focus: beauty, fashion
- Engagement: 211 million
- Cross-platform reach: 7 million
- Engagements per reach: 30
- Notes: Niki and Gabi are by far the queens of engagement by reach.
A photo posted by Gabi DeMartino (@gabriellademartino) on Dec 21, 2016 at 11:05am PST
3. Jaclyn Hill
- Engagement: 114 million
- Cross-platform reach: 8 million
- Engagement per reach: 14
A photo posted by J A C L Y N �� (@jaclynhill) on Dec 15, 2016 at 5:08pm PST
4. Shaaanxo
- Age: 24
- Location: New Zealand
- Focus: Makeup
- Engagement: 105 million
- Cross-platform reach: 8 million
- Engagements per reach: 13
A photo posted by Shannon �� #shaaanxo (@shaaanxo) on Dec 17, 2016 at 11:34am PST
5. Carli Bybel
- Focus: makeup
- Engagement: 103 million
- Cross-platform reach: 12 million
- Engagements per reach: 8.6
A photo posted by Carli Bybel (@carlibel) on Dec 9, 2016 at 5:15am PST
6. Nicole Guerriero
- Age: 30
- Location: Florida
- Engagement: 45 million
- Cross-platform reach: 5 million
- Engagements per reach: 9
You can check out any time you like, but you can never leave. ��
A photo posted by N I C O L E. �� (@nicoleguerriero) on Dec 19, 2016 at 8:01pm PST
7. Ingrid Nilsen
- Age: 27
- Focus: travel, food, decor, makeup, etc.
- Engagement: 39 million
- Cross-platform reach: 7 million
- Engagements per reach: 5.6
A photo posted by Ingrid Nilsen (@ingridnilsen) on Oct 21, 2016 at 1:44pm PDT
8. Jenn Im On
- Focus: fashion, makeup, lifestyle
- Engagement: 37 million
- Cross-platform reach: 3 million
- Engagement per reach: 12
A photo posted by Jenn Im �� 임도희 (@imjennim) on Dec 17, 2016 at 12:56am PST
9. Amber Clark
- Focus: hair, makeup, fashion, fitness, lifestyle, travel, etc.
- Engagement: 36 million
- Cross-platform reach: 1.6 million
- Engagement per reach: 22.5 (second only to Niki and Gabi)
Highlight of our time in Sydney so far was our boat ride in a pirate ship around the Harbour ��
A photo posted by AMBER FILLERUP CLARK (@amberfillerup) on Dec 18, 2016 at 4:02pm PST
10. Maddi Bragg
- Focus: hair, makeup, fashion
- Engagement: 31 million
- Cross-platform reach: 2.9 million
- Engagement per reach: 11