UPDATE: 2020 CEW Beauty Award Winners

Cosmetic Executive Women (CEW) announced finalists for the 2020 Beauty Awards
Cosmetic Executive Women (CEW) announced finalists for the 2020 Beauty Awards

Update (Nov 13, 2020): Cosmetic Executive Women (CEW) announced the winners from 45 categories for the 2020 Beauty Awards that celebrated the most innovative and groundbreaking new products of the year.

The finalsts were announced in partnership with Gloss Angeles hosts and beauty journalists Kirbie Johnson and Sara Tan, who did a fantastic job.

According to CEW, the finalists where chosen from more than 1,200 entries that represented hundreds of brands. CEW members, who are all beauty industry professionals, voted for the finalists which will be reviewed by its board of governors and industry insiders to determine the winners.

According to Nielsen data cited by CEW, the categories that reportedly rose to the top over the last year include:

  • CBD
  • Sexual wellness
  • Supplements
  • Indie and niche-stige brands
  • "Clean-ical" skin care and hair treatments,
  • Sexual wellness
  • Skin care face masks
  • Hair accessories
  • Unisex fragrance

Carlotta Jacobson, president of CEW, said, "For nearly three decades, the CEW Beauty Awards continue to be the only beauty awards selected by beauty professionals–those who truly know the best in beauty. These awards continue to guide consumers as they navigate the beauty space, discovering the most creative and innovative products, demonstrating the ongoing evolution of the industry."

The Winners are:

Bath and Body

Bath and Body Prestige:

  • Algenist Skincare: GENIUS Liquid Collagen Hand Cream
  • First Aid Beauty: KP Bump Eraser Body Scrub with 10% AHA WINNER
  • Kopari Beauty: Coconut Melt Wipes
  • KORRES: Pure Greek Olive Oil Body Elixir
  • Moroccanoil: Body Polishing Scrub
  • Nécessaire: The Body Lotion

Bath and Body Mass:

  • Cake Beauty: The Cake Walk Rich + Reviving Foot Crème
  • Cetaphil: Intensive Healing Lotion with Ceramides WINNER
  • Dove: Lavender & Coconut Milk Whipped Body Cream
  • Eucerin: Roughness Relief Cream
  • Eucerin: Roughness Relief Cream
  • Palmer's: Natural Vitamin E Concentrated Cream
  • SheaMoisture: Purple Rice Water Velvet Skin Body Lotion


CBD Beauty:

  • Briogeo Hair Care: B. Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil
  • First Aid Beauty: Ultra Repair Oat & Hemp Seed Dry Oil
  • Josie Maran Cosmetics: Skin Dope Argan Oil + 100 mg CBD
  • Kiehl's: Cannabis Sativa Seed Oil Herbal Concentrate
  • Saint Jane Beauty: Luxury Beauty Serum WINNER
  • St. Ives: Cannabis Sativa (Hemp) Seed Oil & Matcha Body Cream

Mission-Based Brands for Established Brands:

  • Origins: Origins
  • Rahua by Amazon Beauty: Rahua
  • Unilever Personal Care NA: Dove WINNER
  • Urban Hydration: Urban Hydration

Mission-Based Brands for Small Business:

  • Rahua by Amazon Beauty WINNER


Hair Tools:

  • Amika: High Tide Deep Waver
  • Drybar: Baby Brush Crush Heated Straightening Brush WINNER
  • Drybar: Flat Mate Boar Bristle Brush
  • Revlon: Pro Collection Salon Long Lasting 1.25” Titanium Curling Iron
  • T3 Micro, Inc.: SinglePass Curl 1"
  • Tangle Teezer: The Ultimate Finisher

Hair Shampoo/Hair Conditioner

  • Aveda: Sap Moss Weightless Hydration Shampoo
  • Briogeo Hair Care: Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo
  • Living Proof: Perfect hair Day Triple Detox Shampoo WINNER
  • Oribe Hair Care: Moisture & Control Deep Treatment Masque
  • Pantene: Rose Water Sulfate-Free Restoring Moisture Milk

Hair Style/Hair Care:

  • Aveda: Rinseless Refresh Micellar Hair & Scalp Refresher
  • Briogeo Hair Care: Blossom & Bloom Ginseng + Biotin Volumizing Root Powder
  • Drybar: Jump Start Quick Dry Blowout Serum WINNER
  • Living Proof: Perfect hair Day Heat Styling Spray
  • My Black is Beautiful: Tangle Slayer Conditioning Cream Type 4
  • Oribe Hair Care: Curl Gelée for Shine & Definition

Hair Accessories:

  • Hair ADK: Lock Strips
  • Hidden Crown Hair: Hair Bungee Ponytail
  • invisibobble GmbH: BUNSTAR
  • invisibobble GmbH: WAVER
  • slip silk pillowcase: Scrunchies WINNER
  • The Hair Edit: Grecian Garland Headband

Iconic Beauty Award

Iconic Beauty Award-Mass:

  • Aveeno: Daily Moisturizing Lotion
  • Bioré: Original Pore Strips
  • essie: wicked WINNER
  • Neutrogena: Makeup Remover Cleansing Towelettes
  • Olay: Regenerist Micro Sculpting Cream
  • Tweezerman: Slant Tweezer

Iconic Beauty Award-Prestige:

  • bareMinerals: Original Loose Powder Foundation
  • Clinique: Even Better™ Makeup Broad Spectrum SPF 15
  • Laura Merier: Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30 Sunscreen
  • Shiseido Americas: Eyelash Curler


Indie Makeup:

  • Beauty by Popsugar: Sweet STX Glossy Lip Color
  • Glamsquad: Morning Glow Radiant Face Primer
  • Huda Beauty: Mercury Retrograde WINNER
  • Kosas: 10-Second Eyeshadow
  • lilah b.: Lovingly LipTM Tinted Lip Oil
  • Patrick Ta Beauty: Major Glow Highlighting Mist

Indie Hair:

  • Briogeo Hair Care: Color Me Brilliant mushroom + bamboo color protect primer
  • ColorProof Color Care Authority: SuperSheer Clean Shampoo
  • Prose: Hair Oil
  • SEEN Hair Care: Skin-Caring Blow-Out Creme
  • Vegamour: GRO+ Advanced Hair Serum
  • Virtue Labs: Healing Oil WINNER

Indie Brand:

  • Deciem: The Ordinary WINNER
  • Victoria Beckham Beauty

Indie Skin Care:

  • FaceGym: Spirulina Training Stick
  • Farmacy Beauty: Very Cherry Bright 15% Clean Vitamin C Serum with Acerola Cherry
  • Glossier Inc. Futuredew WINNER
  • Summer Fridays: CC Me
  • Youth To The People: Superberry Hydrate and Glow Dream Mask


Face Product Prestige:

  • bareMinerals: Complexion Rescue Hydrating Foundation Stick SPF 25
  • Clinique: Even Better Refresh Hydrating and Repairing Makeup
  • Estée Lauder: Double Wear Radiant Concealer WINNER
  • Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation
  • Shiseido Americas: Synchro Skin Self-Refreshing Foundation
  • Shiseido Americas: Synchro Skin Self-Refreshing Foundation
  • Too Faced Cosmetics: Born This Way Super Coverage Concealer

Makeup Tools:

  • beautyblender: BIG BOSS Powder Brush and Cooling Roller
  • beautyblender: Shadeshifter Wave
  • KKW Beauty: The Body Brush
  • Shiseido Americas: Hanatsubaki Hake Polishing Face Brush
  • simplehuman: sensor mirror hi-fi WINNER
  • Sonia Kashuk: Essential Collection Complete Makeup Brush Set

Lip Product Pestige:

  • BECCA Cosmetics: Ultimate Lipstick Love
  • Bobbi Brown Cosmetics: Crushed Liquid Lip
  • Buxom Cosmetics: Full Force Plumping Lipstick
  • Clinique: Even Better Pop Lip Colour Foundation
  • Estée Lauder: Pure Color Envy Kissable Lip Shine in Rebellious Rose
  • NARS Cosmetics: Lipstick WINNER

Lip Product Mass: 

  • Burt's Bees: Matte Sticks WINNER
  • Covergirl: Exhibitionist 24HR Ultra Matte Lipstick
  • eos: Tinted Shea Lip Balm: Super Cashmere
  • Maybelline New York: SuperStay Ink Crayon
  • Neutrogena: Hydro Boost Illuminator
  • Neutrogena: Sheer Smooch Lip Oil

Eye Product Prestige:

  • Benefit Cosmetics: Brow Styler
  • Dior Beauty: Diorshow Pump 'N' Volume HD Mascara
  • Glossier Inc.: Brow Flick
  • IT Cosmetics: Lash Blowout Salon Volume Lift Mascara WINNER
  • Laura Mercier: Caviar Stick Eye Colour Chrome
  • Too Face Cosmetics: Damn Girl! Mascara

Eye Product Mass:

  • Covergirl: Exhibitionist Uncensored Mascara
  • e.l.f. cosmetics: Wow Brow Gel
  • L'Oréal Paris: Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner WINNER
  • Neutrogena: Precision Liquid Eyeliner
  • Pacifica Beauty: Highest Lash Chronic Volume Mascara
  • Physicians Formula: Eye Booster Waterproof Ultra Fine Liquid Eyeliner
  • Revlon: So Fierce Vinyl Eyeliner

Face Product Mass:

  • Burt's Bees: Goodness Glows Tinted Moisturizer
  • Covergirl: TruBlend Undercover Concealer
  • e.l.f. cosmetics: 16 Hr Camo Concealer
  • Flower Beauty: Seal the Deal Luminizing Setting Spray
  • Neutrogena: Hydro Boost Illuminator WINNER
  • Ulta Beauty: Youthful Glow Primer

Men's Grooming

  • 18.21 Man Made: Wash in Spiced Vanilla Wash
  • Armani Men: Moisturizer Face and Eyes
  • Dove: Men+Care+Active+Fresh Body and Face Wash WINNER
  • Goodfellow & Co: No.05 Kelp + Sea Mineral Face Lotion
  • Lab Series Skincare for Men: Age Rescue Face Lotion
  • Old Spice: Moisturize with Shea Butter Body Wash


  • 10+ Free Chemistry: Clean Nail Color
  • butter LONDON: Nail Scrubbers
  • essie: air dry WINNER
  • KISS Products, Inc.: imPRESS Press-On Manicure
  • Paintbox: Like Spice Nail Lacquer
  • Sally Hansen: Good.Kind.Pure


Woman's Scent Mass:

  • Adidas: sport UNLSH WINNER
  • Bath & Body Works: Gingham Eau De Parfum
  • EO Products: Love & Flowers Jasmine Sambac Essential Oil Perfume
  • Paris Hilton Fragrances: Electrify
  • Wild  Spirit Fragrances: Rosy Glow Atomizer

Woman's Scent Prestige:

  • Aerin: Aegea Blossom Eau de Parfum WINNER
  • Dior Beauty: JOY Eau de Parfum Intense
  • Dolce & Gabban: The Only One
  • Donna Karan: Cashmere Mist The Mist
  • Michael Kors: Wonderlust Sublime Eau de Parfum
  • Tiffany Fragrances: Tiffany & Love Eau de Parfum for Her

Unisex Fragrance

  • Creed Strategic Imaging: Aventus Cologne
  • diptyque: Eau de Minthé Eau de Parfum WINNER
  • Gucci Fragrances: Mémoire d’une Odeur
  • maison margiela REPLICA: Whispers in the Library
  • NARS Cosmetics: Audacious Fragrance

Men's Scent

  • Dior Beauty: Sauvage Parfum WINNER
  • Dolce & Gabbana: K
  • Dolce & Gabban: The Only One
  • Ermenegildo Zegna: Zegna Essenze Italian Bergamot
  • John Varvatos: JVxNJ Silver Edition
  • Molton Brown: Re-charge Black Pepper Eau de Parfum
  • Ralph Lauren Fragrances: Polo Blue Gold Blend

Skin Care

Lip Treatment:

  • Aquaphor: Lip Repair Stick
  • ChapStick: Total Hydration Essential Oils
  • eos: Super Soft Shea Lip Balm: Strawberry Peach
  • Estée Lauder: Pure Color Envy Lip Repair Potion
  • Fresh: Sugar Mint Rush Freshening Lip Treatment WINNER

Moisturizer Mass (face):

  • Aveeno: Clear Complexion Sheer Daily Moisturizer SPF 30
  • Burt's Bees: Renewal Firming Moisturizing Cream
  • Honest Beauty: Hydrogel Cream
  • Neutrogena: Bright Boost Gel Cream
  • Olay: Retinol24 Night Moisturizer WINNER
  • Pixi Beauty Inc.: On-the-Glow

Sun Product:

  • Aveeno: Positively Mineral Sensitive Skin Face Milk Sunscreen SPF 40+
  • Coola: Full Spectrum 360° Mineral Sun Silk Crème Organic Sunscreen SPF 30
  • Coppertone: Glow
  • Lancôme: UV Expert Aquagel Defense SPF 50
  • Supergoop!: Poof Part Powder SPF 45 WINNER

Cleanser and Scrub:

  • bareMinerals: Poreless Clay Cleanser
  • Caudalie: Vinopure Pore Purifying Gel Cleanser
  • Drunk Elephant: Slaai Makeup Melting Butter Cleanser WINNER
  • Fresh: Sugar Strawberry Exfoliating Face Wash
  • goop: Goopglow Microderm Instant Glow Exfoliator
  • Olay: Scrubs Pore Perfecting Face Scrub With Vitamin C & Dragon Fruit

Moisturizer Prestige (face):

  • bareMinerals: Poreless Oil Free Face Moisturizer
  • Clinique: Smart Clinical MD Multi-Dimensional Age Transformer Duo Resculpt + Revolumize
  • Drunk Elephant: Lala Retro Whipped Cream with Ceramides
  • La Mer: The Neck and Décolleté Concentrate WINNER
  • Shiseido Americas: Benefiance Wrinkle Smoothing Eye Cream
  • Supergoop!: Superscreen

Anti-aging Mass

  • Burt's Bees: Renewal Intensive Firming Serum
  • L'Oréal Paris: Revitalift Derm Intensives 1-% Pure Glycolic Acid Serum WINNER
  • Neutrogena: Bright Boost Illuminating Serum
  • No7: Laboratories Firming Booster Serum
  • Olay: Regenerist Retinol24 Night Serum
  • Vichy Laboratoires: LiftActiv Peptide-C Anti-Aging Ampoules

Anti-aging Prestige:

  • Dior Beauty: Capture Youth Intense Rescue Age-Delay Revitalizing Oil-Serum
  • Drunk Elephant: A-Passioni Retinol Cream WINNER
  • Estée Lauder: Advanced Night Repair Intense Reset Concentrate
  • Glow Recipe: Pineapple-C Bright Serum
  • La Mer: The Concentrate
  • Philosophy: ultimate miracle worker fix facial serum roller uplift & firm

Skin Care Tools:

  • Clarisonic: Sonic Exfoliator
  • Foreo: Luna 3
  • La Roche-Posay: My Skin Track PoreScan
  • NuFACE: Fix Line Smoothing Device WINNER
  • Rodan + Fields: Pore Cleansing MD System
  • Tweezerman: Clear Skin Microderm Tool

Eye Treatment:

  • Clinique: Moisture Surge Eye 96-Hour Hydro-Filler Concentrate
  • First Aid Beauty: FAB Skin Lab Retinol Eye Cream with Triple Hyaluronic Acid
  • Fresh: Black Tea Firming Eye Serum
  • Glamglow: Brighteyes Illuminating Anti Fatigue Eye Treatment
  • Glow Recipe: Avocado Melt Retinol Eye Sleeping Mask
  • Shiseido Americas: Benefiance Wrinkle Soothing Eye Cream WINNER

Acne Treatment:

  • Differin: Differin Dark Spot Correcting Serum
  • La Roche-Posay: Effaclar Adapalene Gel 0.1% Acne Treatment WINNER
  • Murad: InvisiScar Resurfacing Treatment
  • Rodan + Fields: Spotless Acne Clearing Treatment
  • Rodan + Fields: Unblemish Dual Intensive Acne Treatment
  • Sephora Collection: Glow Peel Pads
  • TULA Probiotic Skincare

Face Masks:

  • First Aid Beauty: FAB Pharma Arnica Relief & Rescue Mask
  • Fresh: Rose Deep Hydration Sleeping Mask
  • Glamglow: Youthmud Glow Stimulating Treatment
  • Glow Recipe: Avocado Melt Retinol Sleeping Mask
  • Kiehl's: Avocado Nourishing Hydrating Mask
  • Summer Fridays: R+R Mask WINNER

Supplier's Award:

Ingredients and Formulation:

  • Ashland Inc.: mineral-based sun stick SPF 50 WINNER
  • BASF Corporation: Rambuvital - Organic rambutan fruit seed extract protects scalp and hair
  • Cargill Beauty: FiberDesign Sensation
  • Croda Inc: Solaveil XTP-2
  • Elementis Speciality: Bentone Luxe Natural Formulation Enabler
  • Grant Industries Inc.: Gransense TC-8X

Sustainability Excellence:

  • Aether Beauty
  • Klorane
  • Korres
  • Beautycounter WINNER
  • Ethique WINNER



  • Aromatherapy Associates: Deep Relax Sleep Mist
  • Bath & Body Works: Aromatherapy Stress Relief Eucalyptus & Spearmint Moisturizing Body Wash
  • Cannafloria Essentials: Be Clear Inhalation Pouch
  • Helias Oils: Energy Essential Oil Blend
  • This Work Products Ltd: Morning Expert Wake Up Drops WINNER
  • Ulta Beauty: Essential Oil Goodnight, Sleep Tight

Beauty Wellness Supplements:

  • Briogeo Hair Care: B. Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair WINNER
  • HUM Nutrition Inc.: Skin Heroes Pre + Probiotic
  • Juice Beauty: Prebiotix Antioxidant Beauty Boost
  • Klorane: KERATINcaps Hair and Nails Dietary Supplement
  • Moon Juice: SuperHair
  • Pacifica Beauty: #No Filter Beauty Gummies

Sexuall Wellness Product:

  • Coconu: Oil-Based Lubricangt
  • Kopari Beauty: Love Melt WINNER
  • Mustela: Nursing Comfort Balm
  • Nécessaire: The Sex Gel
  • Rosebud Woman: Honor Everyday Balm

Rising Influencers

  • Julia Havens
  • Rahel Brhane 
  • Kam 
  • Ohuprettythings WINNER
  • Whitney Madueke 
  • Marylia Scott 

QVC 2020 Beauty Quest

  • Farmhouse Fresh WINNER
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