The Estée Lauder Companies has announced its dedication yet again to The Breast Cancer Campaign for 2020.
Previously: NASA Launching Estée Lauder's Serum into Space
According to the brand, "Now more than ever, The Estée Lauder Companies champions the well-being of the global breast cancer community and will continue to drive funds and inspire action."
This year's campaign is #TimeToEndBreastCancer. The Estée Lauder Companies invites people to share the pink ribbon and what it means to them on their social media using the hashtag. For every Instagram or Facebook post made during October, The Estée Lauder Companies will donate $25 to the Breast Cancer Research Foundation.
Since the campaign kicked-off in 1992, it has raised more than $89 million globally for research, education and medical services.
Twenty of The Estée Lauder Companies’ brands will support The Campaign's mission including: AERIN, Aveda, BECCA, Bobbi Brown, Bumble and bumble, Clinique, Darphin, DKNY, Donna Karan, Dr. Jart+, Estée Lauder, GLAMGLOW, Jo Malone London, La Mer, Lab Series, Origins, Prescriptives, RODIN olio lusso, Smashbox, and Tom Ford Beauty.
Each brand will sell Pink Ribbon Products or make donations to BCRF and/or other charitable organizations around the world.
William P. Lauder, executive chairman of The Estée Lauder Companies Inc., said: “Our mission to create a breast cancer-free world was the vision of my mother, Evelyn H. Lauder, who started The Breast Cancer Campaign and co-created the Pink Ribbon in 1992, bringing a global level of awareness to the disease through our employees, consumers and partners.
Citizenship and sustainability have always been part of The Estée Lauder Companies’ values and The Breast Cancer Campaign represents the best of who we are as a company. Today, I am more proud than ever of the positive impact we have made in the breast cancer community and against the disease. Our dedication remains unwavering, uniting our global community in action, to bring us closer to a cure.”