Dennis McEniry, who has been the president of The Estée Lauder Companies' (ELC) online division for 20 years, is retiring. Gibu Thomas will succeed McEniry effective November 16, 2020.
Dennis joined The Estée Lauder Companies as vice president, technology, in 2001. In 2003, Dennis was named the inaugural president of ELC online. ELC Online has expanded from just four United States-based websites to a global, highly diversified presence in more than 50 countries, 350 brand.com sites, 80 brand boutiques on platforms such as Tmall, and 1,700 retailer.com doors.
Thomas joins the company from PepsiCo, Inc., where he served as senior vice president and global head of e-commerce for the past five years. He was responsible for the holistic strategic direction and execution of PepsiCo’s global e-commerce business, which he oversaw and grew from the ground up. Prior to his time at PepsiCo, Thomas served as senior vice president, mobile and digital at Walmart Inc.
Thomas will be responsible for the company’s online business globally, leading e-commerce and omnichannel platforms, and will leverage his forward-thinking, strategic approach to digital channels to continue to accelerate growth and reach for ELC’s brands.
"Dennis has been a truly innovative and visionary digital leader,” said Fabrizio Freda, president and chief executive officer. “As the inaugural President of ELC Online, he has overseen the formation and incredible expansion of this division. Thanks to him and his team, ELC Online remains vital to our strong and sustainable growth, and is a leading, brand-building platform that enables us to deliver high-quality products and experiences to millions of consumers worldwide. Omnichannel and Online are more important and quickly-evolving than ever before, and we are poised for continued success in these areas thanks to Dennis’ work. His positive energy, dynamic leadership style and unique ability to marry the art and science of online will certainly be missed.”
Freda continued: “I am thrilled to welcome Gibu to The Estée Lauder Companies as the new President of ELC Online. He is a highly talented and respected digital expert with a proven record of success in e-commerce, technology infrastructure, digital media, mobile and omnichannel. Throughout his exemplary career, which includes leading digital enterprises to scale at large global businesses as well as extensive entrepreneurial experience in Silicon Valley startups, he has driven meaningful, transformative growth for global brands with speed and agility. His deep understanding of consumer behavior, and ability to anticipate trends and build dynamic digital experiences, make him ideally suited to this role.”