Korres to Launch in Ulta Beauty

Korres Foaming Cream Cleanser. Photo: Korres.
Korres Foaming Cream Cleanser. Photo: Korres.

Korres, a clean natural beauty brand, has announced it will be distributed nationally at Ulta Beauty as part of Ulta's Conscious Beauty program.

Related: [update] Ulta Offers Warehouse Staff $2 Hourly Raise During COVID-19

Korres will launch in Ulta Beauty with a curated assortment of three of its product franchises:

  • The Greek Yoghurt line includes Korres' Greek Yoghurt Foaming Cream Cleanser, said to re-balance, cool and purify skin, with real Greek yogurt.

  • Korres' White Pine Meno-Reverse collection is designed to plump and revitalize post-menopausal skin with extracts from the oldest living trees in Europe.

  • Korres' Apothecary Wild Rose range is formulated with vitamin C and real rose petals, said to illuminate the complexion and replenish moisture.

Korres will be available December 13, 2020 on ulta.com and in Ulta Beauty stores starting in early January 2021.

Lena Korres, co-founder and chief innovation officer, Korres, said, "It has always been our goal to meet the needs of consumers of all ages in the cleanest, most effective ways possible. We believe our Greek Yoghurt Foaming Cleanser is a must for everyone, including Gen Z. Apart from being a beloved cleanser, it eliminates everyday toxins and rebalances the microbiome, which is key to healthy skin. Our White Pine Meno-Reverse technology is a scientific breakthrough. The formulas are specifically designed for post-menopausal skin, powerfully supporting protein production, increasing elasticity and visibly improving age spots and wrinkles."

Giorgos Korres, founder and president, Korres, said, "We are honored and excited to work with Ulta Beauty and we are proud to join the Conscious Beauty program. The Korres model is unique. We work through a full circle of sustainability, made up of six labs, starting from the soil to extraction, molecular, formulation labs and all the way to our recycle lab. We exist to produce highly effective, natural products while simultaneously giving back to the people, their communities and our planet."

Monica Arnaudo, chief merchandising officer, Ulta Beauty, said, "With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world. We are thrilled to welcome Korres to Ulta Beauty and to our exciting new initiative as an exciting brand with a rich history and clean ingredients our guests will embrace."

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