Ethique Launches The Ethique Foundation

The Ethique Foundation is a registered charitable trust focused on pursuing a healthier planet and a fairer world through innovation and regeneration.
The Ethique Foundation is a registered charitable trust focused on pursuing a healthier planet and a fairer world through innovation and regeneration.

Ethique has launched The Ethique Foundation, a registered charitable trust focused on pursuing a healthier planet and a fairer world through innovation and regeneration.

Through the foundation, the beauty company plans to donate at least $10 million by 2026 to a select handful of charitable organizations delivering proactive, long-term solutions for a better planet.

The brand’s lead charities for 2022 will be Mission Blue and the Eden Reforestation Project.

Ethique will also be implementing its own initiatives through the foundation, including a year-long fellowship program that will support, fund and mentor women around the world with innovative, scalable solutions tackling conservation of the planet.

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