Jo Malone London Names Adwoa Aboah Global Ambassador

Apr 27th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

In a Youtube video announcing the partnership, Aboah said, "I'm really excited to be the new brand ambassador of Jo Malone London and for my work to be celebrated outside of modeling; for me to be involved with a brand where they understand actually that all my mental health work comes along with me. You know, the ethos behind the brand, behind Jo Malone London, is so aligned with everything we do at Gurls Talk."

Jo Malone London has named mental health activist and model Adwoa Aboah its global ambassador.

In a YouTube video announcing the partnership, Aboah said, "I'm really excited to be the new brand ambassador of Jo Malone London and for my work to be celebrated outside of modeling; for me to be involved with a brand where they understand actually that all my mental health work comes along with me. You know, the ethos behind the brand, behind Jo Malone London, is so aligned with everything we do at Gurls Talk."

According to the Gurls Talk website, it "is a community-led non-profit organization dedicated to promoting the mental health and well-being of adolescent girls and young women."