Hero Cosmetics Celebrates its 5th Anniversary

Hero Cosmetics' product assortment.
Hero Cosmetics' product assortment.
Retrieved from Hero Cosmetics press release

Hero Cosmetics has celebrated its five year anniversary, experiencing rapid growth and product launches. 

Related: Hero Cosmetics Lands at Ulta Beauty

In 2017, the brand launched with one product; now it has more than 25, with annual revenue well into the nine figures, per the company. In February 2022, Hero Cosmetics expanded to Ulta Beauty.

"Hero's success has exceeded my wildest expectations and is built upon bringing innovative, real solutions to a whole new consumer segment," said Ju Rhyu, co-founder and CEO of Hero Cosmetics. "We're just scratching the surface with where this brand can go and have big plans for 2023 and beyond."

Since its launch, Hero Cosmetics has won more than 35 editorial awards including Allure Best Of Beauty, Glamour Beauty Awards and Shape Skin Awards.

"It's an honor to be recognized in the industry by leading publications such as Inc., CEW, and WWD. It validates what we're trying to do which is to help people reclaim skin confidence and the industry is taking note" shared Rhyu.

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