Bravo Sierra has received $17 million in Series B funding led by The Merchant Club, with additional funding from Capstar Ventures, Redo Ventures, AF Ventures, and Mousse Partners The brand also announced a retail launch into Walmart stores nationwide on August 20, 2022. (It previously launched on Amazon, where it has become the eighth best-selling deodorant brand.)
In addition, Bravo Sierra has appointed Nicolas Geiger, group business development executive at L’Occitane Group, as a new board member.
Since launching in 2019, the brand's revenue has doubled year-over-year.
The funds raised will be used to further accelerate Bravo Sierra's omnichannel strategy by seamlessly integrating the brand’s online and offline touchpoints with its community, including continued retail growth within military, mass and e-commerce channels and investment in the company's product innovation pipeline with domestic R&D and manufacturing.
Benjamin Bernet, Co-CEO and founder of Bravo Sierra, said, "For the last four years, we have been at the forefront of creating affordable, high quality, made in the USA, clean and effective personal care products to meet the needs of all those who lead active lives. A meaningful portion of this raise will be allocated to deepening our mission to support our military-native community."
Justin Guilbert, Co-CEO and founder of Bravo Sierra said, "The Merchant Club brings a wealth of knowledge around retail expansion. Launching into Walmart will advance our mission to make high quality clean products available to the broadest audience possible at affordable price points."
Laurent Ghouzi, partner at The Merchant Club, said, "Bravo Sierra's unique community-driven model, expert team, and commitment to its mission stood out as we seek to identify what will be the success stories of consumer culture in the future. With three years in the market establishing an instantly recognizable and distinct DNA, and a clear path to critical mass with Target, Amazon and Walmart, we are confident and honored to lead this funding round for what will be one of America’s next great brands."