Estée Lauder recently participated in Decentraland’s Metaverse Art Week from August 24-28th, with an exclusive proof of attendance protocol (POAP) designed by Alex Box, renowned identity designer and one of the first women to pioneer the concept of beauty futurism.
Users who claim the POAP will garner exclusive access to upcoming Web3 activations from the Estée Lauder brand.
Stéphane de La Faverie, global brand president, Estée Lauder and Aerin Beauty and group president, The Estée Lauder Companies, said, "We are excited to bring our signature Estée Lauder experience to art lovers and Web3 enthusiasts at Decentraland’s Art Week. Innovation is at the heart of Estée Lauder and the metaverse represents a new frontier of exploration and creativity for the brand. Metaverse Art Week is a destination where Estée Lauder can fuse beauty, heritage, design and innovation in new ways and with new audiences.”
Box said, "I am honored to be partnering with Estée Lauder for Metaverse Art Week. I’ve always been incredibly inspired by the brand’s iconic heritage, combined with a distinctly future-forward sense of exploration and achievement. The metaverse has limitless possibilities and opens up novel ways to express beauty.”