Veteran makeup artist Nick Gavrelis has launched Ieró Beauty to provide a holistic, multisensorial experience that nourishes the whole self—not just the skin.
Inspired by the life force of energy, Gavrelis worked with a healer to create a line of clean products formulated with plant-based actives and crystal-derived minerals that are designed to replenish, restore and protect the skin while nurturing the well-being of the user. .
Ieró Beauty debuted with three products: a lipstick, serum oil and face mist.
The Moonkissed Luminous PH Lip Comforter features pH-adjusting pigments to reveal a unique-to-you flush of color infused with pearls and prismatic optics for a radiant, multidimensional finish.
Shea butter and vitamin E provide hydration, while pomegranate extract and raspberry leaf stem cells plump and soothe the lips.
The lipsticks are also infused with moonstone and black onyx to help detoxify and soothe the skin.
In addition, black onyx helps to diminish negativity, worry and tension, while moonstone is believed to inspire intuition, introspection, good fortune and love, according to the company.
The Moonkissed Radiant Skin Restorative Serum-Oil boosts collagen production, minimizes the signs of aging, provides moisture and protects against environmental aggressors.
The serum’s formulation includes alba and sunflower oils to help recharge and restore suppleness and luminosity to the skin, while pomegranate peel and grape extract reduce inflammation and protect the skin’s barrier.
In addition to including moonstone and onyx to detoxify the skin, the formula incorporates malachite, which not only adds an extra level of detoxification, but boosts recovery and protection of the skin.
Malachite is also an important crystal for reinforcing clarity and confidence, per the brand.
The Moonkissed Serene Replenishing Mist features Rosa Damascena water to rebalance, de-stress and drench skin in moisture and soothing comfort.
The oil-infused water includes hematite extract to stimulate collagen synthesis and inspire feelings of safety and security, as well as grape seed extract to detoxify the skin and improve moisturization.
The product comes with a separate sachet of amethyst crystals for the user to add in order to activate the formula.
Gavrelis created Ieró Beauty after working for 25 years as a makeup artist and product development expert.
He worked for MAC Cosmetics in several roles, including senior vice president of global product development, and was Nordstrom’s first national beauty director.
Gavrelis later traveled the world to develop region-specific shades and formulas to enhance skin tones, depths and textures. His work generated several notable formulas for MAC, including the Studio Fix Fluid and Studio Fix Smooth Wear Concealer.
Gavrelis spent the last two years developing Ieró Beauty “to reveal and free the skin, nurture and protect what is sacred and spotlight the powerful ingredients provided by Mother Nature,” according to ierobeauty.com.
The products are available at ierobeauty.com.
Moonkissed Luminous PH Lip Comforter
- $32 per 3.5 g
- Ingredients: Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, Polyglyceryl-2 Tetraisostearate, Hydrogenated Vegetable Oil, Polyglyceryl-2 Diisostearate, Squalane, Ethylhexyl Polyhydroxystearate, Helianthus Annuus (Sunflower) Seed Wax, Butylene Glycol, Synthetic Fluorphlogopite, Stearalkonium Bentonite, Citric Acid, Synthetic Wax, Propylene Carbonate, Mica, Flavor (Aroma), Fragrance (Parfum), Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Butyrospermum Parkii (Shea) Butter, Tocopheryl Acetate, Tribehenin, Linalool, Punica Granatum Pericarp Extract, Moonstone Powder, Quartz, Cannabis Sativa Leaf Extract, Sorbitan Isostearate, Vitis Vinifera (Grape) Fruit Extract, Dicalcium Phosphate, Eugenol, Lactic Acid, Rubus Idaeus (Raspberry) Leaf Extract, Calcium Aluminum Borosilicate, Aluminum Calcium Sodium Silicate, Calcium Titanium Borosilicate, Palmitoyl Tripeptide-1, Alumina, Calcium Sodium Borosilicate, Silica, Tin Oxide, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Red 7 Lake (Ci 15850), Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Red 27 (Ci 45410)
Moonkissed Radiant Skin Restorative Serum-Oil
- $72 per 1.01 fl oz
- Ingredients: Caprylic/Capric Triglyceride, Octyldodecanol, Oleyl Erucate, Propylene Glycol Diheptanoate, Caprylic/Capric/Succinic Triglyceride, Limnanthes Alba (Meadowfoam) (Seed) Oil, Lavandula Angustifolia (Lavender) Oil, Boswellia Carterii Gum Oil/Boswellia Carterii Oil, Linalool, Cannabis Sativa (Leaf) Extract, Bisabolol, Ormenis Multicaulis Oil, Limonene, Punica Granatum Pericarp Extract, Butyrospermum Parkii (Shea Butter) Extract, Tocopherol, Helianthus Annuus (Sunflower) (Seed) Oil, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Moonstone Powder, Quartz, Coccinia Indica Fruit Extract, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Aqua/Water, Geraniol, Simmondsia Chinensis (Jojoba) Seed Oil, Curcuma Longa (Turmeric) (Root) Extract, Corallina Officinalis Extract, Hydrogenated Palm Glycerides Citrate, Ocimum Sanctum Leaf Extract, Vitis Vinifera Fruit Extract, Butylene Glycol, Malachite Extract, Clitoria Ternatea Flower Extract
Moonkissed Serene Essence Replenishing Mist
- $52 per 3.38 fl oz
- Ingredients: Aqua/Water, Glycerin, Pentylene Glycol, Propanediol, Rosa Damascena Flower Water, Propylene Glycol, Caprylyl/Capryl Glucoside, Polyglyceryl-10 Isostearate, Hydroxyacetophenone, Portolaca Oleracea Extract, Sodium Gluconate, Citrullus Lanatus (Watermelon) (Fruit) Extract, Opuntia Ficus-Indica Flower Extract, Lavandula Angustifolia (Lavender) Oil, Hematite Extact, Lens Esculenta (Lentil) (Fruit) Extract, Sorbitol, Pyrus Malus (Apple) Fruit Extract, Sodium Dilauramidoglutamide Lysine, Sodium Metabisulfite, Tocopheryl Acetate, Boswellia Caterii Gum Oil/Boswellia Carterii Oil, Sodium Lactate, Benzyl Alcohol, Vitis Vinifera (Grape) (Seed) Extract, Sodium Benzoate, Potassium Sorbate, Chamomilla Recutita (Matricaria) Flower Extract, Ormenis Multicaulis Oil, Sodium PCA, Punica Granatum (Fruit) Extract, Amethyst Extract, Malachite Extract, Moonstone Powder, Phenoxyethanol, Sorbic Acid, Citric Acid, Linalool, Limonene
- May Contain (+/-): CI 17200/Red 33, CI 42090/Blue 1