Each will oversee their brands' businesses, equity and innovation, and "work closely with brand and value chain leaders to drive the strategy and growth plans for the company’s product categories and key subcategories," per the organization.
Hertzmark Hudis will continue to oversee La Mer and Bobbi Brown; Tom Ford Beauty; M·A·C; Clinique and Origins; Aveda; Bumble and bumble; and Dr.Jart+. She will also continue provide leadership in the skin care and hair care sectors, marketing, and the Chinese market.
As part of the new structure, Sandra Main will be taking direct responsibility of La Mer. She will also oversee Bobbi Brown until a new leader is named.
Meanwhile, Michelle Freyre has been promoted to global brand president, Clinique and Origins. Amber Garrison, who assumed the role of global brand president of Origins in July 2022, will continue as a member of Hertzmark Hudis' leadership team and report to Freyre.
All other current brand leaders in the cluster will remain unchanged.
De La Faverie will continue to lead Estée Lauder and Aerin Beauty; Jo Malone London; Le Labo; Kilian Paris, Editions de Parfums Frederic Malle, Darphin Paris and Lab Series; and Deciem (The Ordinary, NIOD, and Avestan). He will also take on the company's California-based brands, including Too Faced; and Smashbox and GlamGlow. He will also continue to oversee integrated planning and end-to-end business operations.
As part of the realignment, Justin Boxford has been appointed global brand president, Estée Lauder. Otherwise, all the leaders of the brands now in de La Faverie's portfolio remain the same.
“This evolution further positions The Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organizational planning to position us well to deliver on the company’s long-term strategy with agility,” said CEO Fabrizio Freda. “The strength of our portfolio reflects the strength of our leadership team, and this evolution leverages the track record and high potential of each leader to take our business to even greater heights in the future.”
“We have been and will continue to be a brand-led company," said executive chairman William P. Lauder. "This exciting update to the organization will further enable our brands’ industry leadership,” “Leveraging ELC’s internal talent pipeline globally underscores our commitment to create new professional development and career advancement opportunities for the next generation of leaders across our organization.”