Coty has announced that is has extended its strategic partnership with Cruelty Free International. Rimmel, Manhattan and Risqué are now approved under the Cruelty Free International Leaping Bunny Program, joining Covergirl, which was approved in 2018.
Cruelty Free International’s Leaping Bunny Program is a recognized standard for cruelty-free cosmetics, personal care, household and cleaning products with requirements that go beyond legal requirements restricting animal testing.
Approval must be given to a brand’s entire range, not just individual products.
Rimmel, Manhattan and Risqué products will feature the Leaping Bunny logo later this year.
Coty chief brands officer, consumer beauty Stefano Curti, said, “At Coty, we are committed to ending animal testing in the beauty industry. We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty-free beauty that works. Rimmel, Manhattan and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside Covergirl, Coty is proud to now have four brands approved under the Leaping Bunny Program."
Michelle Thew, Cruelty Free International CEO, said, “We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqué. It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family."
