Bath & Body Works Appoints CEO

Gina Boswell brings deep expertise in sales, marketing, brand-building, and business development and strategy, along with strong operational experience and a demonstrated track record of delivering successful business outcomes.
Gina Boswell brings deep expertise in sales, marketing, brand-building, and business development and strategy, along with strong operational experience and a demonstrated track record of delivering successful business outcomes.

Bath & Body Works has appointed Gina Boswell chief executive officer and a member of the board, effective Dec. 1, 2022.

Andrew Meslow announced earlier this year that he was stepping down as CEO effective May 12, 2022.

Sarah E. Nash, who has served as executive chair of the board since February 2022 and interim CEO since May 2022, will remain executive chair through the end of the company’s fiscal year on Jan. 28, 2023, at which time she will transition back to chair of the board.

Boswell has more than 30 years of experience, including beauty and personal care leadership roles at companies such as Unilever, Alberto Culver Company and The Estee Lauder Companies. 

Nash said, “Gina is a proven leader of global businesses with decades of beauty and personal care industry experience and an impressive track record of driving profitable growth. Gina’s customer-centric mindset, multi-channel expertise and passion for building high-performance cultures make her the ideal leader for Bath & Body Works’ next growth chapter. The board is confident that her industry knowledge and collective skillset will help the company in continuing to enhance our omni approach, executing our merchandising initiatives, and accelerating growth across channels, categories and regions to ultimately drive enhanced value for shareholders.”

Boswell said, “I am both honored and excited to join Bath & Body Works and lead the company at such a dynamic time. I see tremendous potential to leverage the company’s deep customer connections, significant product innovation capabilities and vertically integrated supply chain to advance Bath & Body Works’ growth and drive shareholder value. I look forward to partnering with the Board, leadership team and the talented associates across the organization to build on and accelerate the company’s leadership as a global omnichannel personal care and home fragrance brand.”

More in News