Youth To The People has announced that Omar Apollo is the first voice of the brand. Apollo will represent the re-launch of the Superfood Air-Whip Moisture Cream, the brand's best-selling cleanser, as well as upcoming category-expanding launches.
Apollo said, “I’m so excited to be the first brand voice at Youth To The People. I’m inspired by the brand and everything they bring to the skin care industry and beyond. I’m looking forward to sharing more about the products I love and use every day.”
Greg Gonzalez and Joe Cloyes, brand founders, said, "We have always been inspired by Omar’s creative talent and connection to his community. He lives his truth and brings authenticity to everything he does, and through that inspires others to do the same. Beyond product, this is one of the most important missions of Youth To The People. We are so excited to welcome Omar as the first voice of the brand.”
Gouzelle Ishmatova, global brand president, said, "Omar is a powerful yet relatable voice of his generation and shares many of the same values. When we learned he was a fan, we naturally gravitated toward a long-term partnership to truly integrate and realize his unique vision alongside ours.”
