Payne has a background in strategy, M&A, operations, supply chain, financial planning, and data analysis.
Payne said, "I am honored to take on the role of CEO of USRx. This is an important time for the brand and we will continue our Founder's legacy to best meet the needs of our customers by championing inclusivity, innovation, and a company culture that we can all be proud of. I believe USRx has an exceptional business model paired with a talented management team that will support its continued growth in the ever-evolving beauty industry.”
Roff said, "18 years ago I set out with the mission to make the skin care industry more inclusive of the needs of consumers with melanin rich skin. Although major disparities in the industry still exist, I am beyond proud of the work that the USRx team and I have accomplished. We have launched over 50 custom formulas while reaching over one million customers directly through our website and on Amazon, and we have been stocked at over 13,000 retail doors. I am personally proud of the Aesthetician Scholarship Program for BIPOC individuals, which to date has had four graduates. But now it is time for the brand’s new chapter and my new chapter. I have decided to pass the role of CEO to Victoria Payne, who I feel confident will continue my passion for allyship, inclusion and equity. I truly look forward to cheering her on from the sidelines. In this new season I will prioritize my happiness, my family and my heart for entrepreneurship. I plan to allow more time for mentorship of women and minority owned businesses. I am forever grateful to our beloved customers and the amazing USRx team, without whom none of these accomplishments would have been possible.”