Following the Estee Lauder Companies' acquisition of Tom Ford, the brand has appointed Rebecca Mason senior vice president, global brand image, and Paolo Cigognini senior vice president, global communications and media. Both executives will work across the beauty, fashion and eyewear verticals within the brand.
Mason previously served as VP of global creative for Condé Nast; in her current role, she will oversee the brand image for all Tom Ford categories. Mason will report to Guillaume Jesel, president and CEO, Tom Ford, as well as Peter Hawkings, creative director, Tom Ford.
Cigognini previously served as CMO at Alexander McQueen; in his new role, Cigognini will oversee brand equity, strategic communications, paid, owned and earned media, talent and brand voice for all categories of Tom Ford, reporting to Jesel and Lelio Gavazza, CEO of Tom Ford Fashion.
“An exceptional brand steward, Rebecca brings a deep understanding of luxury brand storytelling," said Jesel. "Her proven expertise will ensure that the brand image of Tom Ford continues to deliver visually arresting, bold concepts that elevate the iconic Tom Ford vision of modern luxury glamour."
Gavazza said, “Paolo is a world class, strategic communications leader with exceptional experience working with Creative Directors in fashion. He has deep expertise in driving luxury aspiration and elevating brand equity to deliver business results."