Olay has named fashion designer Christian Siriano its first chief drop officer, where he will work with the brand on a holiday fashion collection tied to the brand's latest launch, Super Serum.
Super Serum offers five-in-one benefits including:
- Helping to improve skin texture
- Even skin tone
- Firm skin
- Smooth visible lines
- Provide long-lasting hydration
The holiday fashion collection will debut November 1, 2023.
Siriano said, "As a fan of the brand and avid user of Olay’s products, this is a dream come true. After learning about the Super Serum and Olay’s trailblazing discovery while creating this product, I was excited to curate a collection that complemented it. Designing this collection will combine my fashion design expertise and Olay’s innovation. I’m excited to present it to skincare and fashion lovers alike.”
Stephanie Headley, senior vice president and brand franchise leader of Olay and North American Skin at Procter & Gamble, said, "We’re honored to have Christian Siriano join our team as the chief drop officer. He’s dressed some of the most iconic, outstanding figures in the world including Olay brand ambassador Quinta Brunson. His designs have given people the confidence to Face Anything. We’re honored that our new Super Serum inspired Christian with his expert fashion eye to create what is sure to be a stunning self care collection.”