Firelight Capital Partners has acquired Fromm International from the Simon-Johnson family, who have owned the business since founding it in 1907.
With the acquisition of Fromm, Firelight extends its unique investment model, bringing together world-class industry talent, digital acumen and channel expertise, into the dynamic beauty and wellness sector.
Martin L. Okner was appointed CEO by Firelight Capital Partners effective January 2, 2024.
Okner was most recently the president of dpHUE and has previous experience at companies such as Revlon and Cadbury.
Kevin Barrett, the current president of Fromm, will retain his title.
Pat Collins, managing partner of Firelight Capital Partners, said, "We see tremendous potential in Fromm's brands and are excited to build upon its more than 100-year legacy of success."
Fromm's current owners, Julie Simon Johnson and Kevin Johnson, who will continue to own a portion of the company, added, "We are extremely proud of what the Fromm team has accomplished and are excited to see what the future holds. We believe the organization will continue to thrive and grow under the new leadership."
Rick Perkal, CEO and managing partner of Firelight Capital Partners, said, "We are thrilled to welcome Fromm into the Firelight Capital Partners family. This acquisition deepens our commitment to investing in consumer businesses with strong growth potential, and we believe that under the leadership of Martin L. Okner, Fromm will continue to thrive and innovate in the beauty industry."