The L’Occitane Group, which recently acquired Dr. Vranjes Firenze, has announced that the roles of CEO and group managing director will be combined into one role, effective April 1, 2024, under Laurent Marteau.
Marteau is succeeding André J. Hoffmann, acting CEO, who has reportedly decided to step down from this position. Hoffmann will remain an executive director and member of the board of the group.
Marteau is currently the company's managing director and, with this transition, is adding group CEO to his responsibilities.
The incoming CEO has more than 20 years of experience in the global beauty industry, including with LVMH Group and La Prairie Group. He joined the L’Occitane Group as group managing director in 2022.
"As our Group grows, we need to evolve," said Reinold Geiger, chairman of the L’Occitane Group. "Laurent embodies the L’Occitane Group’s entrepreneurial mindset and deep commitment to people and nature. His in-depth knowledge of the global market, combined with an inclusive leadership style, makes him a strong CEO to bring together a multi-brand and multicultural group delivering value for all our stakeholders."
Geiger added, "I want to thank André, my business partner of almost 30 years, for his leadership during his time as CEO. In recent years he has led the company towards its strategic objectives, including its geographical expansion, and has been instrumental in the successful acquisition and integration of new brands such as Elemis, Sol de Janeiro and Grown Alchemist. He will continue to play a significant role in the group, supporting its strategic direction as executive director and member of the board."