L'Occitane Group has acquired Italian luxury home fragrance brand Dr. Vranjes Firenze. This marks another step in L'Occitane's strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands.
The brand has been at the forefront of luxury home scents, with a reach spanning more than 75 countries and a robust network including 28 mono-brand stores and 650 points of sale.
Reinold Geiger, chairman of L'Occitane Group, said, "We are thrilled to continue to grow our global brand portfolio with the addition of Dr. Vranjes Firenze, which is complementary to our existing collection of premium beauty and fragrance brands, each with a strong identity and a genuine desire to make a difference."
Paolo Vranjes, founder and chairman of Dr. Vranjes Firenze, said, "Our brand has undergone meaningful growth while honoring the rich heritage of Dr. Vranjes Firenze. It is with great pride that I hand over the legacy of Dr. Vranjes Firenze to the L'Occitane Group, which is known for its distinguished heritage and expansive global reach."
