Tarte is celebrating its 25th anniversary with a year-long Kindness Tour throughout 25 cities, which will feature special surprise-and-delight, charity-driven activations focused on giving back to local communities across the globe.
The Tarte trolley pop-up will make surprise visits at retailers, host creator events and give away goodies.
The brand will randomly choose a local school in each city to shower deserving teachers and students with backpacks and school supplies, in addition to clearing wishlists.
The Kindness Tour kicks off in Los Angeles on January 24, 2024, followed by Dallas on January 25, 2024 at La La Land Kind Café from 10-11am CST.
More stops will be announced throughout the year in other major cities.
Maureen Kelly, CEO and founder of Tarte, said, "In the world of beauty, it's not just about looking good; it's about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century. To all our tartelettes, you've been the driving force behind our success. This tour is our way of saying that you're not just customers; you're our extended family, and we're here to make your world more beautiful, one act of kindness at a time."