Coty has entered into a licensing agreement with Italian luxury fashion brand Marni to develop, produce and distribute a line of fragrances and beauty products through 2040.
The first products under the agreement will launch in 2026.
Marni is an OTB Group brand, the organization that also renewed a Coty license for Jil Sander.
The news follows the company's license renewals with Mexx and Bruno Banani.
In its latest financial report, Coty noted that the prestige fragrance category continued to see robust growth across North America and Europe, with nearly all major markets generating double-digit percentage growth, led by the U.S. market, Canada, Germany and Spain.
Sue Nabi, Coty’s CEO, said, “We are delighted to announce our new partnership with Marni, a brand known for its innovation, creativity, and unique youthful approach to luxury. Marni is highly recognized in the fashion industry, with particular brand strength in Asia, and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi category potential that resonate across key markets. We are excited to start working with Marni to develop premium beauty offerings that bring the Fashion House’s visual style and values in beauty to life.”
Barbara Calò, Marni’s CEO, added, “The alliance with Coty, a pioneering force in the beauty industry, marks a pivotal moment in the evolution of Marni, in line with our commitment to offer a holistic brand experience. Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand's boundaries, opening up new opportunities of affirmation for Marni."
"We are very glad to further consolidate our group’s strategic partnership with Coty and to invest in Marni’s successful ability to explore new, relevant business grounds," said Ubaldo Minelli, OTB Group CEO. "This long-term vision agreement gives Marni the opportunity to shape its values in new creative ways and to strengthen its luxury positioning by landing in the world of beauty and fragrances."
