Beauty Industry Group (BIG) has announced the promotion of Colleen Proven to senior vice president of marketing strategy and creative group, professional division, where she will continue to elevate marketing strategy and creative under the BIG umbrella.
In January 2023, Proven was tasked with creating and leading BIG's shared creative and marketing strategy team for their professional brands division.
In addition to maintaining her current responsibilities, Proven and her team will begin to play a larger role in leveraging salon professional insights to drive new product innovation.
Brandon Hutchins, president of professional brands, "As senior. vice president of the marketing strategy and creative group, professional brands division at BIG, Colleen will play an integral part in bringing brand stories to life across our salon professional hair extension brands. Her extensive experience and ability to combine product innovation, social media and influencer strategies, and strong creative messaging that resonates with each brands' target audiences will enable BIG's success as we continue to build a portfolio of highly relevant hair extension brands."
