Bondi Sands Names Colt Paulsen Chief Tanning Officer

Bondi Sands has named Colt Paulsen, AKA "Gay Man With a Spray Tan," chief tanning officer, where he will serve as a brand ambassador  hosting events, international brand pop-ups, QVC Programs and will also visit Australia on a heritage brand trip.

Paulsen will also be crucial to furthering the brand's self tanning DNA, providing always-on tanning education to guide consumers on how best to apply the brand's award-winning sunless tanning essentials.

Paulsen previously hosted Bondi Sands' blue carpet Technocolor launch event in April 2023 in Los Angeles, as well as celebrated the brand's launch into Walmart stores at the Bondi Sands Beach Club Miami pop-up in September 2023.

Alexandra Peek, Bondi Sands chief marketing officer, said, "When we were evaluating our current executive team, we knew we needed the tanning authority on board with a persona as iconic as our Bondi Beach-inspired tan. We're thrilled to have Colt play a pivotal role in broadening our impact and bringing the Australian glow to the world."

Paulsen said, "I've been a huge Bondi Sands fan for years now, so to be Bondi Sands' first-ever CTO is a true honor and a privilege. I'm thrilled to be a part of the biggest tanning brand in the world. I can't wait to let my passion for self tan shine—with a K! I've always joked that Ken's job is beach and my job is tan, now I have an official title to prove it."