Bella Hadid Launching Ôrəbella in May 2024

Feb 26th, 2024

Bella Hadid has announced in an Instagram post that she is launching her new beauty brand, Ôrəbella, on May 2, 2024.

Bella Hadid Instagram

Bella Hadid has announced in an Instagram post that she is launching her new beauty brand, Ôrəbella, on May 2, 2024.

The model also shared in another post her posing in front of an Ulta Beauty sign, hinting at a potential retail partnership coming soon.

According to Inc.com, the brand's trademark filing suggests it may offer scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners and styling creams.

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“With Megalabs’s international footprint, paired with its unparalleled resources, we are confident that Geologie will continue on its trajectory to scale far beyond its existing omnichannel presence,” says Skaff.

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