Jessica Alba Steps Down as Chief Creative Officer at The Honest Company

Jessica Alba, founder at The Honest Company, is stepping down as chief creative officer, shifting her creative energy to new endeavors.

Alba will continue to provide her support and leadership as a member of Honest’s board of directors.

The news follows the release of the company's fiscal 2023 results, which showed an overall 10% growth; that said, skin and personal care sales dropped 1%, while Q4 sales dropped 6%.

Alba said, "When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that. Honest has been a true labor of love for me—one that showed me what’s possible when you infuse purpose into business. While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker. As I transition, I look forward to contributing to the company’s success in my role on the board of directors as I redirect my focus on new projects and passions.”

CEO Carla Vernón said, "As we reimagined the future of the business, we benefited greatly by having insights from our founder Jessica Alba. A true visionary, Jessica founded Honest with a desire to bring a higher standard for clean ingredients and sustainable design to baby and personal care products. I offer our deep appreciation on behalf of the management team, our board of directors and generations of Honest employees for Jessica’s leadership through the years. I am pleased Jessica will remain an advisor in her role as a member of our board of directors. And, as she shifts her focus to exciting new ventures, we will be cheering her on.”