E.L.F. Beauty has released the fiscal results from Q2 2025; data from the report reflects how the brand has seen continued net sales and market growth for 23 consecutive quarters.
For the three months ended September 30, 2024, compared to the three months ended September 30, 2023, E.L.F. Beauty saw strong sales growth as well, with net sales increasing by 40% to $301.1 million. The brand also saw significant growth in international markets, with international net sales growth at 91% in Q2.
Other Key Takeaways from E.L.F. Beauty Q2 2025:
- Gross margin expanded by 40 basis points to 71%
- Adjusted net income reached $45.0 million
- Adjusted EBITDA increased by 15% year-over-year to $69.3 million
Dollar General Expansion
Based on a Yahoo Finance report, the brand also shared in the Q2 results webcast that there are plans to expand E.L.F. Beauty’s retail presence by launching into Dollar General. When asked about the timing of the Dollar General launch, E.L.F. Beauty’s CEO, Tarang Amin, explained that Dollar General's strategy aligns with E.L.F. Beauty's mission to make beauty accessible. E.L.F. is displacing some existing brands and has a strong presentation in Dollar General stores. The brand's elasticity reportedly allows it to play in both value and prestige channels without risking brand equity.
2025 Outlook
The overall outlook for net sales for full-year 2025 is 28-30% year-over-year, compared to the previously expected 25-27% increase.
Tarang Amin, chairman and chief executive officer, E.L.F. Beauty says, “Q2 marked another quarter of consistent, category-leading growth. In Q2, we delivered 40% net sales growth, fueled by 195 basis points of market share gains in the U.S. and 91% net sales growth internationally. This was our 23rd consecutive quarter of both net sales growth and market share gains. We continue to make progress across color cosmetics, skin care and international and believe our unique areas of advantage will fuel our ability to win in fiscal 2025 and beyond.”
