The medical-ization of beauty continues to ramp up. StriVectin has launched the TL Peptight Face Lift Serum ($89), the latest addition to its Tighten & Lift line, at Ulta Beauty, offering shoppers a solution for visibly tightening, toning and contouring the face and jawline.
This "face lift in a bottle" was specifically formulated for peri-menopausal, menopausal and post-menopausal skin to significantly boost firmness, elasticity, and the appearance of sagging and dark spots, per the brand.
The launch is in line with a wider medical aesthetic-beauty cross pollination of product innovation.
As previously reported, beauty inspired by medical aesthetics is fueling shoppers’ demands for efficacy, precision and, in some cases, preventive care over reactive care.
Mintel notes in its 2025 consumer trend report, “[T]he norms around health and beauty will see a notable shift. The use of weight-loss drugs and cosmetic surgery will become normalized. As a result, aspirations about looks and well-being will evolve.”
Expect to see rising popularity for lasers and Botox-like treatments among consumers of all ages, as well as increased openness about the use of such services.
This trend will also escalate the deployment of aesthetic-grade ingredients in beauty “to deliver clinical-level results and foster consumer loyalty,” per Mintel.
TL Peptight Face Lift Serum's Key Ingredients
The TL Peptight Face Lift Serum comprises:
- a peptide complex to boost elasticity and support visibly firmer, toned skin
- botanical tensors such as red seaweed and mamaku black fern to support and lift the skin
- tetrapeptides to firm the skin and smooth the appearance of fine lines
- chlorogenic acid to address the breakdown of elastin to promote sculpted and defined contours
Lifting & Firming Menopausal Skin without Surgery
"We are dedicated to transforming the way people approach skincare, particularly during life stages like menopause when skin concerns become more pronounced," said Sumita Butani, SVP StriVectin and upstream marketing at StriVectin. "The TL Peptight Face Lift Serum represents the next step in our journey to empower consumers with non-invasive solutions that deliver real results, proving that a 'lifted' look is attainable without surgery."
