American Exchange Group Expands Beauty Holdings with Urban Skin Rx Acquisition

The brand was founded in 2010 by licensed aesthetician Rachel Roff (who stepped down as CEO in 2023) and led by CEO Victoria Payne; the brand now sells at 2,000 retail locations i9n the United States, including Target, Amazon, Ulta and Walmart.com.
The brand was founded in 2010 by licensed aesthetician Rachel Roff (who stepped down as CEO in 2023) and led by CEO Victoria Payne; the brand now sells at 2,000 retail locations i9n the United States, including Target, Amazon, Ulta and Walmart.com.
Urban Skin Rx

'Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skin care and wellness portfolio,' says Alen Mamrout, CEO of American Exchange Group."Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skin care and wellness portfolio," says Alen Mamrout, CEO of American Exchange Group.Urban Skin RxAmerican Exchange Group, home to brands such as Cloud Chaser, Indie Lee, Lique, NatureWell, Txtur and more (acquired between 2023 and 2024), has acquired skin care brand Urban Skin Rx.

The brand was founded in 2010 by licensed aesthetician Rachel Roff (who stepped down as CEO in 2023) and led by CEO Victoria Payne; the brand now sells at 2,000 retail locations i9n the United States, including Target, Amazon, Ulta and Walmart.com.

"Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skin care and wellness portfolio," says Alen Mamrout, CEO of American Exchange Group. "This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx's reach and impact. With our resources and expertise, we plan to grow the brand's direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships."

"This is a really exciting time for Urban Skin Rx," says Victoria Payne CEO of Urban Skin Rx. "As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of."


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