Boudreaux’s Butt Paste x Operation Shower Collaboration


Diaper rash cream brand Boudreaux’s Butt Paste has partnered with Operation Shower to help celebrate military families across the United States.

The brand kicked off its partnership by hosting a baby shower for 50 pregnant military moms in Foxborough, Mass., in collaboration with parenting and lifestyle expert Rosie Pope. Additionally, the brand launched a social media campaign encouraging military parents to share a photo of their military baby using the hashtag #ButtPasteSalutesOffers for a chance to win a sample of the brand’s signature product.

Created in 1978, Boudreaux’s Butt Paste is free from dyes, parabens, preservatives, phthalates and talc. The brand is owned by Prestige Brands.

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