The at-home beauty devise market grew 14% in 2014, according to a new report from Kline & Co.
Growth leaders include wearable mask devices, including La Lumière's illuMask brand of wearable LED light masks. The product is available in Anti-Acne and Anti-Aging variants and cost $29.95.
The products appeal to mass market consumers, according to Kline, creating new traction.
“With price points at two ends of the spectrum from under $30 to over $500, new companies jumping on the beauty devices bandwagon, and existing brands expanding their portfolio beyond cleansing and hair removal, this market has evolved into a very competitive place for manufacturers," said Karen Doskow, director at Kline’s consumer products practice. "With a wider range of prices and product choices, it has also become much more accessible to a larger consumer base.”
TRIA’s Age-Defying Laser and the Skin Smoothing Laser by Iluminage Beauty, as well as new introductions from brands such as RIO and Beurer in Europe, are driving the anti-aging segment’s double-digit growth, according to Kline.
Global View: Cleansing, Anti-aging & Microdermabrasion
Cleansing is the fastest-growing skin care concern in Europe, China and South Korea, while anti-aging devices are boosting the U.S. market.
In Europe,the professional skin care sector drives innovation, with Philips, Home Skinovation and Beurer launching at-home devices for microdermabrasion. A new microdermabrasion-type product was also introduced for lips in 2014 by Bliss (Steiner Leisure) with its Fabulips “Pout”-o-matic Spa Powered Lip-Perfecting System.
In Asia, multinational brands have entered the Chinese and South Korean markets, including Refa (MTG), Clarisonic (L’Oréal) and Clinique (Estée Lauder). Local Asian brands in each country have been in flux.