Prai Beauty has launched the Prime Time Rescue Meno-Soothe Serum, which addresses the skin issues that emerge throughout the perimenopause and menopause phases of life, including the loss of as much as 30% of one's collagen.
As recent research shows, "53% [of women] worry about reduced collagen productivity resulting in a loss of skin elasticity."
The Prime Time Rescue Meno-Soothe Serum features Takasago's Coolact 10, the brand's proprietary M Complex, and four moisturizers and humectants. The brand's entire range is PETA- and Leaping Bunny-certified.
The product retains on HSN and PraiBeauty.com.
Per Prai, 77% of women say their skin is changing due to hormonal aging in menopause, while 74% believe their skin care needs to adapt during this time. Key concerns include collagen loss, dehydration and dullness, and hot flashes.
"Instead of everybody sweeping menopause under the carpet and making it a taboo topic, why not get it out there?" says Prai Beauty Founder, Cathy Kangas. "Bring it out into a more positive light. We want women to embrace this time, realize it’s just another part of a journey and we’re proud of it. Instead of it being this stigma, it should feel positive. If you’re going through menopause, your normal moisturizer may not be delivering for you.”
Ingredients: Water (Aqua), Glycerin, Neopentyl Glycol Diheptanoate, Isododecane, Menthyllactate, Palmitoyl Tripeptide-5, Centella Asiatica Extract, Rubus Chamaemorus Seed Oil, Menthoxypropanediol, Hyaluronic Acid, Carrageenan, Zingiber Cassumunar Root Oil, Carbomer, Disodium EDTA, Sodium Hydroxide, Leuconostoc/Radish Root Ferment Filtrate, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Amyl Cinnamal, Benzyl Salicylate, Citronellol, Limonene, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Fragrance (Parfum)