LookFantastic's Skinfluencer Index has revealed the most popular skin care brands and skin-fluencers around the world.
Related: Top 10 Beauty Influencer Rich List, 2021
Based on annual Google searches, these are the top 10 most popular skin care brands across the world paired with their annual searches:
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The Ordinary: 37,060,000
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Neutrogena: 7,857,000
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Foreo: 6,851,000
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Eucerin: 5,618,000
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Pai: 4,900,000
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Ameliorate: 2,804,000
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Moroccanoil: 2,682,000
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Elizabeth Arden: 2,286,000
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Cosrx: 2,124,000
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Elemis: 2,079,000
The index has looked at skin-fluencers with the biggest following across Tik Tok and Instagram.
Top 10 most popular skin-fluencers and their combined following include:
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Hyram Yarbro: 8,054,013
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Dr. Muneeb Shah: 5,554,110
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Victoria Lyn: 5,513,226
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J.C. Dombrowski: 2,844,565
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Young Yuh: 1,564,076
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Jade Marie: 1,321,621
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Dr Dustin Portela: 1,273,044
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Vi Lai: 886,333
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Caroline Hirons: 610,803
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Ben Neiley: 597,877