
TikTok popularizes 15-year-old brand CeraVe.
L’Oréal’s skin care brand CeraVe has established itself as a cult favorite thanks to TikTok posts popularizing the generally cheaper skin care option, according to an article on CNN. A 15-year-old brand supported by dermatologists, CeraVe is gaining increasing attention from Gen Z due to the popular social media platform.