CeraVe Garners Attention From Gen Z Thanks to Tik Tok

Jul 28th, 2020
Jessie Kern
TikTok popularizes 15-year-old brand CeraVe.
TikTok popularizes 15-year-old brand CeraVe.

L’Oréal’s skin care brand CeraVe has established itself as a cult favorite thanks to TikTok posts popularizing the generally cheaper skin care option, according to an article on CNN. A 15-year-old brand supported by dermatologists, CeraVe is gaining increasing attention from Gen Z due to the popular social media platform.

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