CeraVe Garners Attention From Gen Z Thanks to Tik Tok

Jul 28th, 2020
Jessie Kern
TikTok popularizes 15-year-old brand CeraVe.
TikTok popularizes 15-year-old brand CeraVe.

L’Oréal’s skin care brand CeraVe has established itself as a cult favorite thanks to TikTok posts popularizing the generally cheaper skin care option, according to an article on CNN. A 15-year-old brand supported by dermatologists, CeraVe is gaining increasing attention from Gen Z due to the popular social media platform.

More in Skin Care
DEA: Baralan’s airless packaging solution in glass
Sponsored
DEA: Baralan’s airless packaging solution in glass
At LuxePack New York, Baralan to showcase DEA, its airless packaging solution in glass. Marrying quality through functionality and sustainability, DEA is the first airless system where the product is directly in contact with the glass container.
Apr 26th, 2023
From left: Abena Boamah-Acheampong, Founder/CEO, Hanahana Beauty, and Danessa Myricks, Founder, Danessa Myricks Beauty, will discuss what makes their brands stand out in a crowded market.
Hanahana Beauty and Danessa Myricks Beauty Decode Breakout Brands
Attendees of this discussion will come away with insights to apply in their own differentiating innovation and strategic planning.
May 19th, 2023
Vitamin C Ester helps give the appearance of collagen-rich skin by smoothing, brightening and helping to minimize the look of discoloration over time.
Perricone MD Expands Vitamin C Ester Collection
The brand has launched its Brightening & Exfoliating Polish and Intensive Dark Spot Treatment.
May 18th, 2023
There are aesthetic and mental well-being dimensions to addressing acne; fortunately, there are effective technical solutions and marketing claims available to brand formulators and marketers.
Acne Unfiltered: Exploring the Hidden Impact of Acne and Solutions for Post-Acne Conditions
Experts from Vantage and AcneFree will outline implications for consumer concerns as well as the ingredients brands can leverage to deliver results.
May 18th, 2023
Popularized by dermatologist Whitney Bowe, MD, 'the classic skin cycling routine consists of a four-night schedule. Night one is exfoliation, night two is for retinoids and nights three and four are recovery nights, where you focus on hydration and barrier repair. Once you finish the cycle, you repeat the process.'
How Brands Can Tap the Skin Cycling Trend
Having ascended over the last year, the concept continues to dominate TikTok feeds.
May 18th, 2023
Laura Frazier, Chief Scientist, TaikiUSA, will provide a deep dive into this sustainable, innovative technology during her forthcoming Beauty Accelerate Virtual talk, 'Nanofibers as Advanced Waterless Delivery Systems.'
Nanofiber Technologies for Waterless, High-efficacy Beauty
Innovations in skin care have mostly been on the ingredient side of the industry ... until now.
May 17th, 2023
The products were formulated in partnership with Raja Sivamani, M.D., an integrative dermatologist and certified Ayurvedic practitioner.
Codex Labs Launches Shaant OTC Collection Targeting Acne
The OTC collection harnesses the acne-clearing power of the patented ShaantComplex, a biotech-based blend of actives derived from terrestrial and marine plants.
May 16th, 2023
Aging and skin health are impacted by the entirety of our exposome—the totality of exposures to which an individual is subjected throughout their life, including from the sun, pollution and climate change, as well as chemical and physical manipulation from skin and hair care routines.
Mintel to Brief Beauty Accelerate on Holistic Beauty & the Exposome
During Beauty Accelerate Virtual, Mintel's Anna Keller will present "Holistic Beauty," a briefing that will consider mechanisms of aging and skin health from a holistic perspective.
May 16th, 2023
Speaker Brian Grady notes that consumer and brand interest in biotech ingredients continues to increase and that biotechnology will play a larger role in the beauty industry because it offers efficacy and sustainability.
Biotechnology: Delivering Efficacy and Sustainability to Beauty
53% of U.S. beauty and personal care consumers research beauty ingredients to understand product effectiveness, per Mintel. To meet this demand, suppliers and brands will need to invest in high-efficacy biotech.
May 15th, 2023
“As part of our continued quest to power beauty with cutting-edge science, Orveda has created OmniPotent Concentrate, a new serum that sits at the crossroads of scientific innovation in the areas of microbiome and cellular longevity,” said Orveda CEO Nicolas Vu.
Coty Unveils Next Stage of Skin Care & Fragrance Innovation in Cannes
The two launches are part of Coty Protopia, the company's creative vision for future beauty innovation, science and sustainability.
May 15th, 2023
The Low pH Niacinamide Micellar Cleansing Water is formulated with a composition similar to the pH of skin to help maintain a healthy skin balance and strengthen the skin barrier.
Cosrx Launches Low pH Niacinamide Micellar Cleansing Water
It soothes and hydrates the skin while removing makeup, unclogging pores and regulating excess sebum and oil secretion.
May 12th, 2023