Elle x Tmall Makeup Week released its list of trends as we finish up the year.
This year has brought about many changes, particularly in the cosmetic category as consumers navigate DIY beauty routines and adjust their makeup habits as masks become commonplace. Elle x Tmall Makeup Week released its list of trends as we finish up the year.
Further reading: Building a Cult Brand in a Pandemic-stricken Influencer Economy
2020 trends:
- Homemade skin care routines is leading trend
- Consumers pursuing a foundation with higher coverage appeal while wearing a mask
- Consumers no longer impulse buying and seek added values in products while asking themselves: How practical is the product? Is it versatile? Is there any added value besides the makeup effect? Does the brand care about environmental protection?
- Consumers are focusing more on hair styles as we continue to wear masks, with hair mask products as a priority as well as salon services at home that allow for creativity
In accordance with the above mentioned trends, Elle x Tmall Makeup Week announced the products that are leading the way in their respective categories:
Authoritative list:
- Laneige
- Estee Lauder
- Lancome
- Kiss ME
- L'oreal Paris
- Tom Ford
- Dior
- Bobbi Brown
- M·A·C
- Chanel
Top recommendations list:
- Perfect Diary
- Florasis
- Carslan
- Chioture
- Judydoll
- Mistine
- Sisley Paris
- 3CE
- Colorkey
- Little Ondine
