Gillette has launched a new razor with an exfoliating bar built into the handle that is intended to remove dirt from the skin before the blades pass to prime the skin for a clean shave—GilletteLabs with Exfoliating Bar. Gillette also introduced a collection of skin care products to use alongside the exfoliating razor— Quick Rinse Shave Foam, Rapid Foaming Shave Gel and a Fast Absorbing Moisturizer.
The new razor is GilletteLabs’ second product, following the Heated Razor in 2019, which is intended to provide the comfort of a hot towel shave while shaving.
GilletteLabs Rapid Foaming Shave Gel and Quick Rinse Shave Foam protects skin from razor irritation and uses a fragrance made from cedarwood and orange peel. Each product costs $8.
GilletteLabs Fast Absorbing Moisturizer is made with vitamin B3 and sea kelp to provide lightweight moisture with no greasy feeling. It costs $15.
GilletteLabs with Exfoliating Bar comes with a two-cartridge pack and a magnetic stand for $24.99. The product is also available with a three-cartridge pack, magnetic stand and metal travel case for $34.99.
The collection is available at gillette.com.
Gary Coombe, CEO of P&G Grooming, said, “Most men see shaving as a chore that takes longer than it should. Our mission with GilletteLabs is to elevate the shave experience from a chore into a pleasurable everyday experience. The new GilletteLabs razor is the perfect combination of form and function. It is beautifully designed to stand out in the bathroom, and it features our best Gillette blades. However, the real genius is what comes before the blades, the exfoliating bar, which is designed to help make shaving easier than ever. Men who’ve tried it love it and say they would never go back to an ordinary razor.”
Fast Absorbing Moisturizer ingredients: water, glycerin, zea mays (corn) starch, niacinamide, isohexadecane, isopropyl isostearate, dimethicone, stearyl alcohol, panthenol, sodium polyacrylate starch, cetyl alcohol, caprylyl glycol, 1,2-hexanediol, phenoxyethanol, behenyl alcohol, fragrance, dimethiconol, peg-100 stearate, cetearyl glucoside, cetearyl alcohol, stearic acid, palmitic acid, disodium edta, laminaria saccharina extract
Quick Rinse Shave Foam ingredients: water, triethanolamine, stearic acid, palmitic acid, isobutane, laureth-23, fragrance, sodium lauryl sulfate, propane, glycerin, dimethicone, menthol, bisabolol, sodium peg-7 olive oil carboxylate, panthenol, niacinamide, zingiber officinale (ginger) root extract, laminaria saccharina extract
Rapid Foaming Shave Gel ingredients: water, palmitic acid, triethanolamine, isopentane, glyceryl oleate, stearic acid, glycerin, fragrance, isobutane, sorbitol, hydroxyethylcellulose, peg-45m, menthol, bisabolol, pvm/ma copolymer, sodium peg-7 olive oil carboxylate, glyceryl acrylate/acrylic acid copolymer, panthenol, niacinamide, zingiber officinale (ginger) root extract, laminaria saccharina extract