Everyday Humans is expanding into skin care with the launch of Ease Up PHA Watery Oil Cleanser—a post-sun oil-based cleanser and exfoliator combo that removes SPF, residual makeup and impurities and helps fight against photoaging symptoms caused by sun damage. It is formulated with green fig extract, ceramides, sodium PCA and a tri acid complex of PHA, mandelic acid and lactic acid.
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Ease Up uses upcycled green fig extract pressed from repurposed fig stones from food waste that is antioxidant-rich with high volumes of vitamin A and vitamin C. The trio of gentle acids provides exfoliation and the ceramides and PCA provide moisture to repair skin barrier.
Everyday Humans used a beta tester program during the development of Ease Up, inviting 200 brand consumers to test out the product and provide real-time feedback. According to the brand, this will be an implemented strategy for future product developments.
“Creating an effective post-sun care skin care product is an obvious and much-needed next step for us, and our community collectively agreed,” said Charlotte Chen Pienaar, founder of Everyday Humans. “As a conscious beauty brand that stands for uncompromised standards and principles, the power of the community means we can gather vital feedback to provide our customers with products they actually want and need. Today’s launch furthers our mission to increase sun protection awareness for all, and help consumers build healthier and more sustainable habits around sun-led skin care.”
Pienaar continued, “For Everyday Humans, upcycled beauty gives us the opportunity to reconsider how we use beauty products to create a healthier planet beyond packaging. What would conventionally be food waste, like peels, fruit stones or leaves and stems are now being distilled into oils and extracts that is now used as our hero ingredients.”
Ease Up PHA Watery Oil Cleanser costs $18.50 and is available at everyday-humans.com.
Ingredients: Water (Aqua), Decyl Glucoside, Sodium Cocoyl Isethionate, Glycerin, Sodium Lauroyl Glutamate, Potassium Cocoyl Glycinate,1,2-Hexanediol, Gluconolactone, Fragrance (Parfum), Dipropylene Glycol, Hydroxyacetophenone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Sodium Citrate, Ethylhexylglycerin, Caprylyl Glycol, Mandelic Acid, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Ficus Carica Fig Fruit Extract, Lactic Acid, Tocopherol, Sodium Phytate, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Hibiscus Sabdariffa Flower Extract, Arnica Montana Flower Extract, Tilia Cordata Flower Extract, Calendula Officinalis Flower Extract, Carthamus Tinctorius Safflower Flower Extract, Rosa Rugosa Flower Extract, Paeonia Albiflora Flower Extract, Rosa Centifolia Flower Extract, Papaver Rhoeas Flower Extract, Camellia Japonica Flower Extract, Melia Azadirachta Leaf Extract, Curcuma Longa Turmeric Root Extract, Corallina Officinalis Extract, Glycyrrhiza Glabra Licorice Root Extract, Phenoxyethanol, Rubus Idaeus Raspberry Fruit Extract, Fragaria Ananassa Strawberry Fruit Extract, Vaccinium Angustifolium Blueberry Fruit Extract, Hydrogenated Phosphatidylcholine, Sodium Pca, Serine, Glycine, Tremella Fuciformis Polysaccharide, Ceramide Np, Alanine, Glutamic Acid, Arginine, Cholesterol, Stearic Acid, Palmitic Acid, Glycosphingolipids, Phytosphingosine, Sucrose Stearate, Linalool, Limonene, Citronellol.