Perricone MD has debuted its High Potency Hyaluronic Intensive Hydrating Serum, a nourishing serum that is said to instantly replenish the skin with essential moisture to promote visibly smoother, firmer and plumper skin.
The serum is formulated with a hyaluronic 4 + 2 complex, which features four forms and two natural building blocks of hyaluronic acid to provide instant and long-lasting hydration for a smoother, plumper-looking complexion and a visible reduction in fine lines and wrinkles.
A mix of molecular weights allows the complex to penetrate different layers of skin.
It is also combined with one of Perricone MD's signature sciences, DMAE and niacinamide to help visibly firm skin, diminish dullness and strengthen skin's moisture barrier for a healthy, youthful-looking appearance.
In clinical and consumer testing, 97% saw improved skin hydration for 72 hours, 86% saw softened fine lines and wrinkles and 85% experienced firmer, more supple skin.
The High Potency Hyaluronic Intensive Hydrating Serum is available on PerriconeMD.com, Ulta.com, Nordstrom.com, ECScottGroup.com, Bloomingdales.com, NeimanMarcus.com, QVC.com, LovelySkin.com and Macys.com.
Chief marketing officer, Robert Koerner, said, "Since hyaluronic acid is a proven, go-to ingredient in skin care, we wanted to take a different approach when formulating our Hyaluronic Intensive Hydrating Serum. By introducing an exclusive complex with four forms and two natural building blocks of hyaluronic acid, we're able to promote plumper skin from the outside-in and inside-out for maximum results."