Unveiled during #MilanoBeautyWeek, Bakel's new formulation comprises a "solid three-dimensional lattice" comprising microtangles of low-molecular-weight biotech-derived hyaluronic acid. Users simply wet their faces and apply the thin sheets to their skin. The formulation then melts upon contact.
The effect is "immediate lifting" and a redefinition of facial "volumes."
The water-free nature of the formulation stabilizes the active, per the company, and boosts its sustainable credentials.