Bakel, which was launched from a laboratory in Undine, Italy in 2009, is set to debut its new Jalu-3D beauty technology, comprising an "unprecedented 'texture'" for skin care.
Unveiled during #MilanoBeautyWeek, Bakel's new formulation comprises a "solid three-dimensional lattice" comprising microtangles of low-molecular-weight biotech-derived hyaluronic acid. Users simply wet their faces and apply the thin sheets to their skin. The formulation then melts upon contact.
The effect is "immediate lifting" and a redefinition of facial "volumes."
The water-free nature of the formulation stabilizes the active, per the company, and boosts its sustainable credentials.
The brand is led by Raffaella Gregoris, who has focused on the development of clean and absolutely effective products. Previous launches include a soothing cleansing gel and a renewing serum.