Pure Culture Beauty Lands at Target

Pure Culture Beauty is making its clean, custom skin care more approachable and accessible by partnering with Target.

Pure Culture Beauty recently began selling its skin care tests at the big box retailer. When customers buy the at-home tests at Target or target.com, they perform the tests on their faces and log their results on Pure Culture Beauty’s website. The skin care brand then ships them their custom cleansers, serums and moisturizers based on their skin analyses.

The formulations address a wide range of skin concerns, including dark spots and uneven tone, fine lines and wrinkles, and oil and shine control.

The cost of the test covers the skin care products and shipping. They range in price from $29.99 to $59.99.

Pure Culture Beauty’s products feature plant-based ingredients and are cruelty free. They are also free of sulfates, phthalates, parabens and mineral oil.

Beauty industry veterans Joy Chen and Victor Casale founded the brand. Chen previously led H20+ and Yes To, while Victor Casale is the former lead chemist and R&D managing director of MAC Cosmetics.