Veteran beauty executive Chris Salgardo has debuted Atwater, a premium men’s skin care line, exclusively at select Nordstrom stores and at nordstrom.com as well as the brand’s own site, atwaterskin.com.
Paying homage to the hometown of his father in Atwater, California, Salgardo said he developed Atwater to simplify men’s daily grooming regimens based on the brand’s philosophy of not overstressing the skin with unnecessary products.
Each product in the Atwater collection is formulated to avoid harsh, abrasive treatments that compromise skin health.
Instead, the clean, nontoxic formulas are powered by active ingredients with clinical benefits that achieve brighter, healthier skin through a consistent daily regimen—a simple routine that any man can stick to regularly, according to Salgardo.
The Atwater collection consists of eight products that address various skin types, from normal skin to oily skin to dry skin. All the products are suitable for sensitive skin.
- The Skin Armor Eye Armor Eye Moisturizer is a firming eye cream for all skin types. It contains rye seed extract and palmitoyl hexapeptide-12 to combat dark circles and depuff, tighten, brighten the eye area.
- The Skin Armor Face Scrub is an invigorating face scrub for all skin types. With salicylic acid, hydrogenated jojoba esters and menthone glycerin acetal, the scrub gently sweeps away dead skin that can dull the face and clog pores.
- The Skin Armor Facial Moisturizer is a fast-absorbing lotion for all skin types. It is formulated with niacinamide and ascorbyl methylsilanol pectinate to hydrate and brighten the skin without oiliness or shine.
- The Clean Impact Cleansing Scrub Bar is a coconut-based, nonabrasive body bar that gently cleanses and exfoliates the skin. Nourishing plant oils moisturize and replenish the skin, leaving it hydrated, soothed and deodorized. The packaging washes down the drain, which makes the bar 100% sustainable.
- The Heavy Armor Facial Cleansing Bar is for combination and dry skin types. Honey, sodium cocoate, coconut acid and Aloe barbadensis leaf extract moisturizes and nourishes the skin. The packaging disintegrates into the drain, which makes the bar 100% sustainable.
- The Oil Regulator Facial Cleansing Bar is for men with oily and combination skin as well as highly active people. It incorporates honey, niacinamide, charcoal powder and Aloe barbadensis leaf extract to ensure skin is healthy, balanced and clear. The packaging washes down the drain, making this bar 100% sustainable.
- The Oil Regulator Facial Moisturizer is a lightweight gel lotion that regulates oily skin and controls shine. With niacinamide, sebocea and salicylic acid, the lotion hydrates, brightens and clarifies the skin while helping to unclog pores.
- The Smooth Target Shaving Cream uses Rosa gallica, bisabolol and Frescola X-cool to condition skin and soften facial hair growth for a closer shave free of razor burn.
Salgardo created Atwater based on his more than 30 years of experience in the beauty industry. He was previously president of Kiehl’s, transforming it into a billion-dollar global brand.
During his time at L’Oréal, which owns Kiehl’s, Salgardo also served as president for Shu Uemura, Giorgio Armani Beauty and L’Oréal’s Luxury Beauty Store, the outlet division for the company’s prestige brands.
“Atwater was guided by a lifetime of trial and error,” Salgardo said. “From the texture to the design, every single touchpoint of the brand was infused with decades of invaluable knowledge from my tenure at the most successful beauty companies in the world.”
Skin Armor Eye Armor Eye Moisturizer
- $29 per 0.5 fl oz
- Ingredients: Water (Aqua), Isododecane, Glyceryl Stearate SE, Glycerin, Stearic Acid, Caprylic/Capric Triglyceride, Silica, Decyl Oleate, Poly C10-30 Alkyl Acrylate, Hydrogenated Ethylhexyl Olivate, Saccaromyces Ferment, Saccharide Isomerate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Undaria Pinnatifida Extract, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, Niacinamide, Caffeine, Phenethyl Alcohol, Glyceryl Caprylate, Aloe Barbadensis Leaf Juice, Methylpropanediol, 1,2-Hexanediol, Lauroyl Lysine, Butylene Glycol, Sodium Hydroxide, Corallina Officinalis Extract, Hydrogenated Olive Oil Unsaponifiables, Glycyrrhiza Glabra (Licorice) Root Extract, Glycosphingolipids, Urea, Glucosamine HCI, Laminaria Digitata Extract, Yeast Extract, Ascorbyl Methylsilanol Pectinate, Oryza Sativa (Rice) Extract, Citric Acid, Saccharomyces/Calcium Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Saccharomyces/Zinc Ferment, Sodium Citrate, Hydrolyzed Soy Protein, Oryza Sativa (Rice) Extract
Skin Armor Face Scrub
- $25 per 3.4 fl oz
- Ingredients: Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Hydrogenated Jojoba Esters, Menthone Glycerin Acetal, Salicylic Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dehydroacetic Acid, Benzyl Alcohol, Sodium Hydroxide, Chlorophyllin-Copper Complex (CI75810)
Skin Armor Facial Moisturizer
- $35 per 3.4 fl oz
- Ingredients: Water (Aqua), Niacinamide, Caprylic/Capric Triglyceride, Glycerin, Astrocaryum Tucuma Seed Butter, Glyceryl Stearate SE, Stearic Acid, Cetyl Alcohol, Oryza Sativa (Rice) Bran Extract, Saccharide Isomerate, Dimethicone, Silica, Phenethyl Alcohol, Glyceryl Caprylate, Methylpropanediol, Acrylates/C10-C30 Alkyl Acrylate Crosspolymer, 1,2-Hexanediol, Helianthus Annuus (Sunflower) Extract, Sclareolide, Butylene Glycol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Caffeine, Glycyrrhiza Glabra (Licorice) Root Extract, Oat Amino Acids, Glycosphingolipids, Trisodium Ethylenediamine Disuccinate, Urea, Glucosamine HCI, Laminaria Digitata Extract, Yeast Extract, Tocopheryl Acetate, Panthenol, Ascorbyl Methylsilanol Pectinate, Citric Acid, Sodium Citrate, Sodium Hyaluronate, Saccharomyces/Calcium Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Saccharomyces/Zinc Ferment, Lactobacillus Ferment
Clean Impact Body Scrub and Cleansing Bar
- $16 per 7 oz
- Ingredients: Sodium Cocoate, Water/Eau/Aqua, Glycerin, Coconut Acid, Cocos Nucifera (Coconut) Oil, Fragrance (Parfum), Sodium Citrate, Cellulose Acetate, Sodium Gluconate, Simmondsia Chinensis (Jojoba) Seed Powder, Sodium Chloride, Helianthus Annuus (Sunflower) Seed Oil, Limonene, Saccharomyces Ferment Filtrate, Linalool, Magnesium Chloride, Potassium Chloride, Chlorophyllin-Copper Complex, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Maltodextrin, Phenethyl Alcohol
Heavy Armor Facial Cleansing Bar
- $18 per 5 oz
- Ingredients: Sodium Cocoate, Water, Glycerin, Coconut Acid, Fragrance, Sodium Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Gluconate, Titanium Dioxide (CI 77891), Sodium Chloride, Curcuma Longa (Turmeric) Root Powder, Honey, Ascorbic Acid, Iron Oxides (CI 77491), Aloe Barbadensis Extract, Iron Oxides (CI 77499)
Oil Regulator Facial Cleansing Bar
- $18 per 5 oz
- Ingredients: Sodium Cocoate, Water, Glycerin, Coconut Acid, Fragrance, Mica, Sodium Citrate, Sodium Gluconate, Kaolin, Sodium Chloride, Titanium Dioxide (CI 77891), Honey, Charcoal Powder, Glycyrrhiza Glabra (Licorice) Root Extract., Niacinamide, Aloe Barbadensis Extract, Benzoic Acid, Phenoxyethanol, Sorbic Acid, Chlorphenesin
Oil Regulator Facial Moisturizer
- $35 per 3.4 fl oz
- Ingredients: Water (Aqua), Propanediol, Niacinamide, Isononyl Isononanoate, Silica, Squalane, Glycerin, Aluminum Starch Octenylsuccinate, Glyceryl Stearate SE, Nylon-12, Hydrogenated Lecithin, Dimethicone, Phenethyl Alcohol, Aloe Barbadensis Leaf Extract, Glyceryl Caprylate, Glycyrrhiza Glabra (Licorice) Root Extract, Methylpropanediol, Salicylic Acid, Sodium Polyacrylate, 1,2-Hexanediol, Fucus Spiralis Extract, Xantham Gum, Carbomer, Ethylhexyl Stearate, Tetraselmis Chui Extract, Butylene Glycol, Trisodium Ethylenediamine Disuccinate, Carum Petroselinum (Parsley) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Oat Amino Acids, Glycosphingolipids, Trideceth-6, Urea, Glucosamine HCI, Laminaria Digitata Extract, Yeast Extract, Sodium Hyaluronate, Panthenol, Ascorbyl Methylsilanol Pectinate, Lactobacillus Ferment
Smooth Target Shaving Cream
- $18 per 5 fl oz
- Ingredients: Water (Aqua), Glycerin, Macadamia Ternifolia Seed Oil, Cetearyl Alcohol, Phenyl Trimethicone, Chamomilla Recutita (Matricaria) Flower Extract, Behentrimonium Methosulfate, Dimethicone, Bisabolol, Simmondsia Chinesis (Jojoba) Seed Oil, Menthyl Ethylamido Oxalate, Rosa Gallica Flower Extract, Hydrogenated Lecithin, Phenethyl Alcohol, Cetyl Hydroxyethylcellulose, Glyceryl Caprylate, 1,2-Hexanediol, Salix Alba (Willow) Back Extract, Panthenol, Eucalyptus Globulus Leaf Oil, Mentha Piperita (Peppermint) Oil, Trisodium Ethylenediamine Disuccinate, Oenothera Biennis (Evening Primrose) Oil, Squalane, Sodium Hydroxide, Sodium Hyaluronate