Double Rewind Pro-Grade 0.3% Retinol Serum from OleHenriksen is a dual-action formulation featuring fast-acting 0.3% vegan encapsulated retinol and slower acting pro-vitamin A (beta carotene) retinoids designed to reduce the appearance of wrinkles and retexturize skin in two weeks, while providing long-term hydration.
Key ingredients include 20% hydrating aloe juice, soothing Scandinavian rowanberry water and calming birch sap.
The launch is accompanied by the brand's #ThisIsMy37 social content campaign, featuring influencers and "tastemakers" who will share skin care insights as they use the product.
"From guilty habits to product misuse, this campaign encourages all to reflect on skin care faux pas of the past and the hard lessons learned as a result," the brand explains.
"We are proud to expand our Transform Collection with Double Rewind Pro-Grade 0.3% Retinol Serum, our first ever retinol product," says Riva Barak, VP of product and technical development at Kendo Brands. "We wanted to redefine the reputation of retinol by creating a serum that delivers transformative results and a joyful, sensorial experience. With a combination of two retinoids and a mix of soothing Scandinavian botanical complex, Double Rewind Pro-Grade 0.3% Retinol Serum has been clinically proven to dramatically improve skin texture, dullness, loss of elasticity, fine lines, wrinkles, and dark spots while hydrating, strengthening, and replenishing skin, encouraging a joyful skincare journey that OleHenriksen is known and loved for."